McDonald’s has launched a brand new marketing campaign that taps into the joy of Australian winter and spending time along with family members, with artistic from DDB Sydney and media from OMD.Beginning with a 30” TVC working nationally, the marketing campaign spans TV, cinema, digital, social, OOH, radio, influencer advertising and marketing and AFL and NRL sponsorship, and is built-in in-store with a brand new winter menu for associates and households to take pleasure in collectively.The spot makes an statement of the similarities between penguin colonies and Australians huddling in teams throughout winter, with a Macca’s meal as the centrepiece and as an expertise to be loved collectively.The marketing campaign highlights a communal picture of the season with the tagline, “winter’s higher collectively”.ADVERTISEMENT
Running till 13 September, the marketing campaign represents a seasonal refresh for the fast-food model following the ‘Together & lovin’ it’ platform created in summer season 2021.Tim Kenward, McDonald’s advertising and marketing director, stated: “Our new model marketing campaign celebrates all the other ways folks come along with Macca’s in winter.“It’s a season of spending time with household, associates and family members, whether or not or not it’s McDelivery on the sofa, espresso dates with associates or catch-ups over footy. As the high vacation spot for worth, comfort, and nice high quality meals, Macca’s performs a key position in making on a regular basis moments particular for our clients.“It’s an exquisite time of 12 months and we need to have fun all the things that’s winter via this marketing campaign.”Jack Nunn, DDB Sydney CD, stated: “Any season that embraces a bit of Macca’s on the sofa with mates is fairly good in my books. The workforce did a beautiful job bringing this all to life.”CreditsClient – McDonald’s AustraliaCreative Agency – DDB SydneyMedia – OMDPR, Influencer advertising and marketing – MangoProduction – RevolverDirector – Gary FreedmanPost Production – The EditorsSound – Sonar Music
https://mumbrella.com.au/mcdonalds-taps-into-the-communal-joy-of-winter-via-ddb-and-omd-745097
