Strategic Social Media Management: Theory and Practice is acknowledged for its excellent writing, design and total market enchantment out of 1000’s of books submitted.
Strategic Social Media Management: Theory and Practice by Dr. Karen Sutherland is a groundbreaking guide that helps readers create and implement efficient social media methods leveraging the basics of viewers analysis to supply excellent worth. Strategic Social Media Management was named a Winner within the Social Media class of the 2022 Book Excellence Awards. Dedicated to recognizing authors for excellence in writing, design and total market enchantment, earlier Winners and Finalists have been New York Times’ best-sellers, spoken on the United Nations and TEDx, and have had their books optioned by film studios.
“I used to be ecstatic after I discovered that my guide obtained worldwide recognition on this esteemed awards program,” mentioned Dr. Karen Sutherland. An award-winning social media educator, creator and the co-founder of digital advertising and marketing company, Dharana Digital, Dr. Karen’s mission is to assist readers study to cease blatantly promoting on social media, and as an alternative, to begin serving to their audiences to realize higher outcomes. “My purpose was to demystify social media for readers and to empower them to really feel assured on-line.”
Combining idea and observe, Strategic Social Media Management teaches readers learn how to take a strategic strategy to social media from an organizational and enterprise perspective, and learn how to measure outcomes. Richly supported by sturdy and partaking pedagogy and case research in every chapter, it integrates worldwide views from public relations, advertising and marketing and promoting, and examines key matters corresponding to danger, ethics, privateness, and crises administration. After studying this guide, readers will have the ability to develop a social media technique, curate correct and related content material, and create partaking social media content material that tells compelling tales, connects with goal audiences and helps the achievement of strategic objectives and goals.
The guide has obtained optimistic evaluations from well-known consultants and professionals all over the world. Social Media Manager, Claudio Corvaglia, says, “If you’re employed in digital communication, you understand how quick this world goes. I used to be trying for a guide that would assist me return to fundamentals, ideas, and the sense of it. This one labored.”
Strategic Social Media Management is a perfect guide for enterprise house owners and college students, and important studying for advertising and marketing, public relations, promoting and communications professionals seeking to hone their social media abilities and methods. The guide is out there for sale on Amazon and different on-line bookstores.
Individuals concerned about working instantly with Dr. Karen Sutherland are inspired to go to Dharana Digital to study extra about their Social Media Coaching, Social Media Management and Search Engine Optimization companies: https://www.dharanadigital.com/
About the Author
Dr. Karen Sutherland is an award-winning social media educator and creator with 20+ years of business expertise in advertising and marketing and communication. As Co-Founder and Social Media Specialist at Dharana Digital advertising and marketing company, Dr. Sutherland additionally holds the place of Senior Lecturer in Public Relations on the University of the Sunshine Coast, Australia. Dr. Sutherland is accountable for the social media curriculum at USC Australia and is a Senior Fellow of the Higher Education Academy in London. As a 2022 winner within the social media class of the Book Excellence Awards for her guide, Strategic Social Media Management – Theory and Practice by Palgrave Macmillan, 2021 winner of the DASSH Award for Education, Innovation & Employability, and 2020 winner of the Social Media Marketing Institute’s Best Social Media Educator of the Year, Karen can also be the co-author of the guide, Public Relations and Strategic Communication by Oxford University Press. Dr. Sutherland has offered at analysis conferences and business occasions in Australia, New Zealand, Portugal, the Czech Republic, India, the UK and the USA, led Social Media Study Tours to Vietnam, Hong Kong and India and commonly delivers social media workshops and teaching periods to shoppers from all over the world.
Connect with Dr Karen Sutherland:
Email: [email protected]
Website: https://drkarensutherland.com/strategic-social-media-management/
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