Volkswagen has launched a new campaign for its newly launched sedan, ‘Virtus’. Titled ‘Hello Goosebumps’, via the movie Volkswagen goals to advertise its new premium mid-size sedan Volkswagen Virtus. The campaign is conceptualised by DDB Mudra Group. With the launch of the brand new Volkswagen Virtus, the intention was to showcase the potential of the premium midsize sedan section, Abbey Thomas, head, advertising and marketing and PR, Volkswagen Passenger Cars India, mentioned. “Our communication positioning for the Virtus ‘Hello Goosebumps’ has been rightly captured by our accomplice DDB Mudra Group and amplified by PHD media in reaching out to our meant customers. The mixed efforts have elevated the joy and thrill of driving sedans paving the best way for an introduction really befitting of the Virtus,” he added.
The new Volkswagen Virtus goals to reignite the premium midsize sedan with its ‘Big by’ design, efficiency, security, connectivity, comfort and luxury. The Virtus is a true Volkswagen developed on the core DNA of the model of construct high quality, security and fun-to-drive expertise and every factor has been captured via the brand new tv industrial (TVC) campaign. “This sedan appears like a dream and drives like one too. ‘Hello Goosebumps’ captures the essence of the Volkswagen Virtus in a easy, visceral campaign that each passionate driver will undoubtedly relate to,” Pallavi Chakravarti, inventive head – West, DDB Mudra, mentioned.
Volkswagen’s media company, PHD India, additional elevated the launch campaign by way of its 360-degree incisive strategy, protecting all very important media channels, and crafting an efficient advertising and marketing technique. PHD was tasked with constructing enthusiasm and maximising outreach amongst its audience to amplify the launch expertise of Volkswagen Virtus. The campaign kick-started with the ‘French Window Innovation’ on The Times of India. The firm claims that the large-canvas innovation delivered high-visibility engagement that as we speak’s audiences want and was augmented by high-impact roadblocks on main enterprise and information digital publications to maximise attain and frequency. The built-in campaign was additional strengthened with an influencer advertising and marketing technique that includes influencers akin to Tamanaah Bhatia, Yami Gautam, Mrunal Thakur, and amongst others.
“Our partnership with Volkswagen gave us the chance to steer one other large launch campaign to its true potential whereas staying true to PHD’s custom of serving to its shoppers make important leaps within the advertising and marketing house. Utilising key methods throughout all touchpoints to maximise attain, an end result like this at all times offers us the impetus to proceed constructing impactful experiences for manufacturers like Volkswagen and elevate their advertising and marketing methods to be a lower above the remainder,” Monaz Todywalla, CEO, PHD Media, India, said.
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https://www.financialexpress.com/brandwagon/volkswagen-virtus-rolls-out-a-360-degree-campaign/2590065/
