Months of recruitment have secured an outstanding lineup of the business’s key gamers, forming a becoming panel to resolve our 2022 winners for the inaugural version of the US Partnership Awards.
It was important for us to form an excellent, well-rounded panel of judges that may be consultant of the influencer, efficiency, and affiliate industries, together with respected massive manufacturers and people with profitable partnerships at their core.
When constructing the judging panel, the USPA group aimed to recruit people with ample expertise in the efficiency, affiliate, accomplice or influencer advertising industries, focussing on those that are US-based or have exercise in the US and Canada.
Natalie Stone, Senior Awards Events Manager at PerformanceIN says, “Our CTA was to seek out partnership advertising’s brightest, most revered and skilled thought leaders to evaluate distinctive affiliate and accomplice, efficiency and creator advertising work from throughout North America for our inaugural US Partnership Awards.”
The judges will likely be reviewing and scoring the campaigns primarily based on their planning, innovation, creativity, execution and the outcomes they achieved.
As nicely as many new faces, the panel additionally welcomes a trusted handful of judges who’ve beforehand judged Talking Influence and PerformanceIN’s awards, making certain that the basis of the panel is a stable one.
Big manufacturers and partnership professionals
Waving the influencer advertising flag on the Partnership Awards judging panel is the CEO of Digital Voices, Jenny Quigley-Jones. Jenny is nicely versed in understanding what it takes to provide an award-winning entry, having taken dwelling the gold trophy for her group’s work on the ‘Best Travel Campaign’ at this 12 months’s Influencer Marketing Awards. Jenny additionally spoke at the inaugural Influencer Marketing Show NYC, displaying her funding and fervour for the American influencer market.
The panel additionally welcomes people from big manufacturers together with Walt Disney, Footlocker, and IL MAKIAGE – all of that are making a reputation for themselves in the influencer advertising house, in addition to affiliate and efficiency.
Zahra Bidar-Hernandez is presently main the internet affiliate marketing technique and progress for storeDisney.com. She has over 15 years of expertise in mixing modern considering with an analytical strategy to attracting, buying, and interesting prospects. Zahra will deliver her diversified talent set to the judging panel.
Boaz Ariely, SVP of Performance Marketing at IL MAKIAGE, will deliver with him a ardour for the magnificence house in addition to nice information in progress and efficiency advertising. With magnificence campaigns being extraordinarily common inside the influencer house, Boaz will be capable of mix his efficiency information together with his ardour for e-commerce to evaluate campaigns that sit throughout the influencer, efficiency, and affiliate areas.
Fashion is one other vertical that spans the influencer, efficiency, and affiliate areas, which is why Heidi Rumpf, Senior Manager of Affiliate Marketing at Foot Locker, is a superb addition to the panel. Heidi was additionally recognised in the PerformanceIN Top 50 final 12 months, proving that she is a driver for change, in addition to a powerful decision-maker.
On the company aspect, we’ve got invited gamers from established businesses together with dentsu and Riddle and Bloom. Jade Mayberry is the Growth Marketing and Performance Partnerships Leader at dentsu worldwide. She is an skilled marketer trusted by best-in-class digital advertising businesses, start-ups and direct-to-consumer manufacturers. Jade will deliver a well-rounded, multi-dimensional viewpoint to the judging panel.
Norman Yuen, VP of Accounts at Influencer Marketing Award-winning company, Riddle and Bloom will even be sharing his experience and opinions on the USPA judging panel. Norman presently oversees a number of model partnerships together with Amazon and Comcast, with earlier work together with partnerships with the likes of Coca-Cola, Grey Goose, Cadillac, Zappos, TripAdvisor and extra.
Bringing together with her tech and app expertise is Diana Lysenko, Global Partnerships Manager at LGBTQ+ social community and relationship app, Taimi. She has a terrific knack for communication and robust networking abilities, serving to her to launch big collaborations with revered initiatives in the business like the Ellen Show, Katy Perry, Calum Scott, and Todrick Hall. Diana and her group have additionally efficiently secured partnerships consistent with the SCR coverage geared toward contributing to the LGBTQ+ neighborhood.
The full panel of judges is on the market to view on the USPA web site, so make sure to have a look and see should you can spot any acquainted faces.
The judging course of
With entries now closed, the judging portal will open permitting judges to attain entries primarily based on areas equivalent to planning, execution, and outcomes. When the scores have been collated and mixed, a digital judging day will likely be held permitting judges to problem each other’s ideas, moderated by our content material group.
Judges will likely be in search of clear proof of economic success and ROI, as this awards programme goals to have a good time the better of the greatest in outcome-based advertising. When judges have mentioned the excessive and low factors of the entries they’re offered with, they are going to then resolve on their Gold, Silver, and Bronze winners.
It’s time to make some selections
So with entries now closed, it’s time for the judges to place their heads collectively and begin scoring the glorious calibre of entries, prepared for the winners to be introduced stay at Sony Hall, New York, on September seventh.
Share this influencer advertising story
Related
https://talkinginfluence.com/2022/07/13/unveiling-the-first-ever-us-partnership-awards-judging-panel/
