Suncorp Group insurance coverage model AAMI is recognising the AFL-related woes felt by AFL fans in their latest campaign from Ogilvy Australia.Building on AAMI’s main partnership with the AFL, the insurance coverage supplier is extending on its conventional insurance coverage protection for footy fans, recognising an absence of assist for footy fans who’ve skilled a ‘clanger’ that damages their satisfaction with the launch of ‘Fansurance’.‘Fansurance’ is a contest that may assist footy fans get well from footy associated mishaps, like dropping a pie, shrinking their guernsey or going to the fallacious stadium.Mim Haysom, CMO Suncorp group, mentioned: “We all know the way integral footy fans are to the AFL, and as a significant accomplice, we wished to create a campaign that lets them know AAMI’s there to assist them too, even when it’s solely their satisfaction that’s been broken.”ADVERTISEMENT
Toby Gill, AAMI model & advertising supervisor, mentioned: “For quite a lot of years now our ‘Clangers’ platform has allowed us to leverage AAMI’s AFL partnership in such a enjoyable and contextual manner, and Fansurance is one other nice extension of this.”Launched in a one minute spot, the campaign depicts varied dramatisations of footy fan fails, encouraging folks to enter their very own ‘clanger’ moments into the competitors through the campaign web site.Fan submissions will go into the working to win tickets to the 2022 Toyota AFL Grand Final, in addition to Clanger Credit Prepaid reward playing cards.David Ponce de Leon, govt inventive director, Ogilvy: “You can’t name your self a footy fan if you happen to haven’t copped a footy to the face, or spilled sauce in your favorite guernsey. We all keep in mind it taking place to us and the embarrassment it precipitated. Thankfully now fans can get well with AAMI’s Fansurance.”The campaign has launched nationally throughout main broadcast channels, with assist from OOH, print, radio and social.CreditsAgency: Ogilvy AustraliaExecutive Creative Director: David Ponce de LeonGroup Creative Director: Lenna BolandCreative Director: Ryan ClaytonSenior Copywriter: Patrick TrethowanSenior Art Director: Lee PhillipsSenior Social Creative: Julia StretchSocial Creative: Robbie Ten EyckSenior Producer: Maria BorowskiGroup Account Director: Angus PearceAccount Director: Abbey LauersenAccount Director: Raj ThindAccount Executive: Sofie SchmidHead of Print Production & Studio: Brendan HanrahanRetoucher: Lok LeungProduction: ResponsibleDirector: Tony RogersDoP: Aaron FarrugiaExecutive Producer: Jason ByrneProducer: Victoria SchawEditor: Tim ParringtonColourist: Martin GreerPhotographer: Chris HillaryClient: AAMI (Suncorp)Mim Haysom: CMO/EGM Brand & MarketingRapthi Thanapalasingam: Head of Mass Brands & SponsorshipsToby Gill: AAMI Brand & Marketing ManagerBree Webster: AAMI Mass Brands Marketing SpecialistLara Hayek: AAMI Customer 1:1 Marketing LeadLisa Marshall: AAMI Customer 1:1 Marketing SpecialistSuzanne Bunn: AAMI Content Marketing ManagerAngie Moore: AAMI Group Content LeadSusie Turner: AAMI Sponsorship Specialist
https://mumbrella.com.au/aami-ogilvy-australia-back-afl-fans-with-fansurance-in-latest-campaign-746806
