Highway Cannabis Company has employed Sean Cooley as director of selling. Cooley joined the senior management group at Highway in mid-June as a part of a launch plan to speed up product innovation and drive consciousness of the model, slated to launch its flagship hashish dispensary in Marina del Rey, California, in late August. Cooley will oversee, develop and execute the whole end-to-end client journey, inclusive of branding, content material technique and partnerships, with a major concentrate on scaling owned and shared media worth.Cooley has spent 19 years in content material advertising, and the previous 5 within the hashish {industry}, holding a number of senior positions at tech and media firms. Most just lately, Cooley headed advertising operations at Grassdoor, the place he performed a key function in scaling the expansion technique for the best-in-class supply know-how platform. Cooley’s confirmed observe file within the hashish {industry} and deep expertise in content-led branding will propel Highway Cannabis into its subsequent stage of progress because the model begins to fill dispensary retailer cabinets.“Sean’s lengthy historical past within the {industry} is invaluable to our group and he brings a transparent imaginative and prescient of setting the usual for high quality, belief, and innovation in every little thing we do,” mentioned Chris Colón, CEO and founding father of Highway Cannabis Company. “Sean’s observe file of tactical execution and his innate capacity to grasp and relate to hashish shoppers would be the profitable method for our future progress and success.”“From Cannabis Cup judging to Museum of Weed curation, my purpose working in hashish has all the time been to champion consumption, break stigmas, and enhance entry to the plant,” added Cooley. “As a brand new model, we’ve the possibility to set a brand new excessive bar in retail with prime shelf customer support, product innovation, and occasion programming.”
https://www.benzinga.com/markets/hashish/22/07/28158168/highway-cannabis-hires-cannabis-tech-industry-veteran-sean-cooley-as-director-of-marketing
