3 creative video marketing ideas (with examples)

3 creative video marketing ideas (with examples)
3 creative video marketing ideas (with examples)

A creative method to video must be part of your marketing technique. Trust us. Or, higher but, belief the numbers. Every minute, 3.67 million movies are watched on YouTube and 167 million are watched on Tik Tok. And, in any given minute there are 44 million individuals viewing Facebook stay streams. And talking of minutes—the typical individual spends at the least 100 minutes per day watching on-line movies. Given how a lot video content material is on the market, it’s necessary to discover a method to make video that stands out.

Here are three creative methods we’ve seen companies use video to construct consciousness, generate leads, and drive gross sales. Align crowd-pleasing content material along with your key messages The most necessary factor you are able to do when creating a video marketing technique is to determine what kinds of content material your viewers truly desires to observe. Sure, you can also make a video the place executives or group members converse in regards to the historical past of your small business, and speak about why individuals ought to work with or purchase from you. And these sorts of movies do have their time and place. But provided that 73% of individuals say they need to see “entertaining” movies on social media, it’s not a foul thought to see for those who can create video content material that can incentivize individuals to observe. Example We put collectively a “streeter” model video for Lakeshore Vein & Aesthetics Clinic the place we requested Kelowna residents in the event that they’d ever heard of “RBF,” and the ensuing product was…properly, we’ll allow you to look ahead to your self! Use Reels and Tik Tok movies to extend your attain Creating on Tik Tok and/or Instagram Reels is an effective way to make lighthearted short-form movies that enhance your attain and engagement. And in case your target market consists of individuals below the age of 35, these platforms are an particularly good funding. 43.7% of Tik Tok customers are 18-24 years previous, and 33.1% of individuals on Instagram are 25-34. Creating one of these content material is an efficient method to construct consciousness amongst youthful clients/purchasers, and will also be a terrific software for recruiting expertise. The finest method to perceive how Tik Tok and Reels work is to start out consuming content material your self! Once you begin flipping by way of your feed, it received’t take lengthy earlier than you get an thought of what works and what doesn’t. If you see a trending audio clip that evokes you, you’ll be able to add it to your favourites (Tik Tok) or reserve it (Reels) for later use! Examples Strut Footwear, an area enterprise we work with, makes use of Reels to showcase their merchandise and make far-reaching content material that stands out of their viewers’s feed. It can be a missed alternative if we didn’t take this opportunity to indicate off one of many Reels we’ve made for our company! PS: If you want that Reel and/or this weblog, you’ll undoubtedly love following us on Instagram. Appeal to your target market by way of academic content material According to Wyzowl, 96% of individuals have watched an academic or explainer video to higher perceive or study a services or products. Educational movies are a robust software in the case of producing leads, driving on-line gross sales and/or growing foot site visitors to your brick and mortar. Example Educational movies can take the type of product explanations, “what to anticipate” guides, or tutorials laying out tips on how to use your product. Or, you’ll be able to take inspiration from Chances Casino and create academic content material that solutions a query your target market is more likely to have! Getting began Whether you need to check out Tik Tok and Reels, have a crowd-pleasing content material thought, or assume academic movies are an excellent match for your small business, profitable video marketing requires technique. If you need assistance creating top quality movies that your target market will love, we’re completely satisfied to seek the advice of with you in your targets and ideas and work with you on creating and executing a top-notch video technique. Book a session at the moment.

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