Exhibit store Amaz By Lokianno has launched an exhibition to commemorate the thirtieth anniversary of the native manga “Young and Dangerous”.
From now till 21 August 2022, guests may have the chance to look on the unique manuscripts, large work and posters, and different treasured reveals at Amaz By Lokianno, an space spanning 10,000 sq. ft. Collaborated with PR company Six Degrees, the marketing campaign goals to interact with customers and supporters of the manga by showcasing genuine collectible figurines and unique script of the long-lasting Hong Kong film.
In a dialog with MARKETING-INTERACTIVE, Jackie Lok, director of Amaz mentioned the exhibition is impressed that he’s an enormous fan of “Young and Dangerous”, and he has longed for an fascinating theme for the exhibition. He regards “Young and Dangerous” as a typical reminiscence of many HongKongers. The marketing campaign not solely targets loyal followers of the manga but additionally HongKongers who’ve watched the sequence film. Nevertheless, who have no idea the sequence can even get to discover out extra in regards to the story via the marketing campaign.
“Since the information of the exhibition was out, we’ve obtained many inquiries from areas similar to TaiWan, Malaysia and mainland China, inviting us to maintain the “Young and Dangerous” exhibition there. We would love to introduce the sequence to extra folks around the globe if there is a chance.” Lok added.
On 6 August 2022, there can be an autograph session hosted by the comedian’s editor-in-chief Ngau Lou (Man KaiMing) and the primary author Leun Yugwok for purchasers who buy thriller field of “Young and Dangerous” on spot.
Apart from showcasing the primary version of “Young and Dangerous” and its comedian manuscript, there can be second creation of different artists, similar to inviting Alfred Cheng, a line drawing artist, to recreate the face of the primary character Chan Ho Nam陳浩南; in addition to inviting Chino Lam, a Hong Kong artist, to design fonts for the exhibition; Foon Wong, chief designer of Big Boy Toys, will design dolls and work on the market. Other associated merchandise of “Young and Dangerous” similar to unique FlashPrint can be obtainable throughout the exhibition.
Meanwhile, the marketing campaign additionally includes influencer advertising similar to inviting KOLs to go to the exhibition and promote on their social media.
Furthermore, there can be a fortunate draw for guests who come to the exhibition and take selfie pictures in entrance of the characteristic wall “福田千人大戰”, then publish on their Facebook or Instagram and tag “Amaz By Lokianno”. They may have the possibility of getting a poster which is a restricted provide whereas inventory lasts.
The unique Hong Kong manga “Young and Dangerous” was launched in 1992m a Hong Kong movie depicting a bunch of triad younger members, detailing their adventures, risks and development in a Hong Kong triad society. The sequence relies on a preferred comedian ebook sequence referred to as “Teddy Boy”.
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https://www.marketing-interactive.com/amaz-by-lokianno-launches-young-and-dangerous-exhibition
