LONDON, seventh August, 2022 (WAM) — Khaled AlShehhi, Executive Director of Marketing and Communication for the UAE Government Media Office, has gained the World Media Award (WMA) for Content Leadership & Innovation for 2022, the World Media Group (WMG) has introduced.
“This honour is awarded to the person recognised by friends for expertise in creating exemplary content material-pushed campaigns that display model bravery, creativity, and innovation. AlShehhi will obtain his particular award at this 12 months’s WMA celebration in September,” WMG mentioned in a press assertion.
AlShehhi will obtain his award throughout an unique stay ceremony on the Ham Yard Hotel in London, on Thursday eighth September 2022, the place the ultimate class winners can even be introduced. The winner of this 12 months’s prestigious Grand Prix Award can even be introduced on the night time, becoming a member of earlier Grand Prix winners London & Partners, Malaria No More UK, Shell, Sonos and Tata Motors because the ‘finest of the most effective’.
The world group acclaimed the best way the UAE Government Media Office approaches communications: “AlShehhi has been on the helm of many award-successful inventive campaigns together with the transformation of the Burj Khalifa into the world’s largest donation field, reaching 4.6 billion folks and elevating over 1.2 million meals for these most affected by Covid. However, marketing campaign effectiveness, is only one half of this story; AlShehhi has remodeled the best way a authorities entity approaches communications by making inventive excellence the essence of its perform. It’s clear the UAE media workplace behaves like a model, not an establishment.”
WMG cited AlShehhi’s floor-breaking initiatives to assist the Middle East’s first mission to Mars together with ‘Double Moon’, a regional-first projection stunt, and a restricted-version passport stamp made of Martian ink for guests arriving within the UAE, as a showcase of “this distinctive inventive strategy.”
“Likewise, ‘A winter by means of my eyes’, a brief video displaying the wonder of UAE from the angle of a blind individual, pushes the boundaries of conventional tourism content material,” added the assertion.
Both Co-Chairs, Hamish Goulding, Group Head of Brand Strategy at HSBC, and Ritu Lakhanpal, Managing Partner at McCann Worldwide, together with Belinda Barker, Chief Executive of The World Media Group, agreed that AlShehhi had upended the principles of authorities communication by putting creativity on the essence of his management to ship a degree of influence and effectiveness not usually seen in public establishments.
“The calibre of candidates for the 2022 Content Leadership & Innovation Award, who’re nominated by the World Media Group’s member, was distinctive this 12 months. They every demonstrated innovation, creativity and model bravery of their campaigns, so it was a troublesome resolution,” mentioned Belinda Barker, Chief Executive, The World Media Group.”Khaled AlShehhi impressed our judges with the sheer breadth and depth of the campaigns he has delivered, in addition to demonstrating creativity, boldness and pushing the boundaries of communications and advertising in what can usually be a dry sector.”
“The World Media Awards showcases the easiest in content material advertising, so I’m delighted to obtain the award for Content Leadership & Innovation,” AlShehhi mentioned.
“My purpose”, AlShehhi continued, “has been to remodel the best way the UAE Government communicates by producing unique revolutionary and inventive content material that positively impacts the lives of folks domestically, regionally and globally, so it’s really an honour for me – and of course my staff – to see our work recognised by our friends.”
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