Digital marketing as key driver in growth of SMEs in Africa – Temitayo Oyinyemi, MD, Primeclick

Digital marketing as key driver in growth of SMEs in Africa – Temitayo Oyinyemi, MD, Primeclick
Digital marketing as key driver in growth of SMEs in Africa – Temitayo Oyinyemi, MD, Primeclick

A latest report has said that promoting spending in Africa is growing with the medium: Television, newspaper, and digital being the largest driver of this growth. Consequently, as web penetration continues to extend with the quantity of web customers, it’s anticipated that there might be extra spending and income might be generated.
In this regard, PrimeClick Media, a digital promoting company, says it needs to offer knowledge-based sources in expectation of the continual growth of digital marketing.
In this interview, Temitayo Oyinyemi, Marketing Director, Primeclick Marketing Agency explains how digital marketing is making an infinite distinction in the sector of promoting and marketing methods… Excerpt
What is PrimeClick Media?

PrimeClick Media is a performance-driven digital promoting company that helps companies purchase new prospects for growth, through the use of pay-per-click digital promoting to generate high quality leads and prospects thereby growing their KPI. We are digital promoting consultants from technique and planning proper via to execution and reporting. We are your dependable digital promoting companion and are constantly working to extend your income.

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What makes you completely different from different digital marketing platforms?

We should not a platform, we’re merely consultants in managing the varied digital advert platforms obtainable e.g Google advertisements, Facebook advertisements, Programmatic promoting e.t.c. Over the years, we have now been in a position to ship high quality outcomes to companies which have sorted our cutting-edge digital promoting companies. We even have a 100% refund coverage, if our promoting companies don’t generate agreed outcomes.

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The digital marketing area is rising quick. What are the components liable for this and what are the advantages?

Currently, the world is connecting on-line, and increasingly organizations are attempting to have a web based presence. Digital Marketing has actually made an infinite distinction in the sector of promoting and marketing methods. Digital marketing is very efficient, financially possible, and broader. It makes use of extra highly effective methods to groom the enterprise and effectively boosts the current scale to peak ranges that contact each buyer personally. I can say that it provides extra customization and personalization to the shoppers, and that’s a win-win recreation. It additionally widens the job alternatives. The digital marketing business has proven monumental growth and income that transforms the world in real-time.
How would you differentiate between digital and affiliate marketing?

Digital marketing is a broad time period that refers to many methods used to promote and promote merchandise on quite a few digital platforms. Digital marketing is the umbrella time period for every kind of on-line marketing practices. It has a number of completely different parts together with affiliate marketing. Digital marketing isn’t just about promoting a services or products. It deploys numerous ways (free and paid) throughout all digital channels (model web site rating, social media, e-mail, and so on) to develop a model by resolving real queries of prospects. Affiliate marketing is a particular kind of on-line marketing in which the marketer is simply compensated primarily based on a pre-agreed share of income of the product/service bought as a consequence of marketing actions. Affiliate marketing is a particular type of promotional service, the place the extra prospects to attract, the extra revenue you earn.

What are the challenges of the digital marketing enterprise?
​Digital marketing is a operate that continues to innovate, with rising traits 12 months in and 12 months out. Like different companies, it comes with a number of challenges and so they embody however should not restricted to the next: Privacy-driven by shoppers which reduces the affect of focused promoting, fraudulent clicks from Bots and dangerous actors, and shoppers’ lack of belief in finishing purchases on-line.

How have you ever been in a position to dwell via these challenges?

Reaching the fitting viewers on the proper time with related content material remains to be an enormous problem for many manufacturers, as the sheer quantity of digital instruments and ways on the market available on the market could make digital campaigns extraordinarily difficult. These challenges might be handled by being modern and open to vary. Once we attempt to evolve as a lot as doable, managing our companies might be straightforward.
As a digital marketing individual, what do you understand as ‘the benefit of doing enterprise’ in Nigeria?
As a digital marketing skilled, what I understand as ease of doing enterprise is just having a very good financial system the place making funds for adverts might be with out trouble, energy is fixed, and safety is assured.

From a digital marketing perspective, what might be completed to hasten growth in sectors which can be gradual to reply?
I feel these organizations ought to embrace the digital means of working a enterprise and in addition make use of extra younger folks as there may be an immense potential of the web for rising the African financial system and digital marketing might be a key driver in the explosive growth of small and center scale companies in Africa.
For these trying to get the chance in digital marketing, what’s the best way to go?
A great way to start out is by taking free on-line programs, getting certifications from Google Digital Academy, practising with Demo accounts, after which becoming a member of an company or a model to get hands-on expertise.


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