Last week, the digital judging day for the first version of the US Partnership Awards went off with out a hitch, and as we speak, we’re happy to current to you the official shortlist.
The judging panel had been thrilled to see so many high-quality, progressive entries submitted for the inaugural USPAs, displaying that there’s a pure urge for food for awarding the finest partnership advertising activations in the US.
After a lot deliberation, the judges determined who ought to obtain the gold, silver, and bronze accolades for his or her best-in-class work spanning the affiliate, efficiency, and influencer industries. We are happy to announce that the official shortlist is now right here so that you can discover.
What did the judges need to say?
The awards judging panel represented an impressive, well-rounded number of key gamers from the influencer, efficiency, and affiliate areas, together with respected huge manufacturers and people with profitable partnerships at their core.
The judges recognised themes and developments amongst the entries and checked out these alongside the judging standards in order to make their all vital choices. Many of the judges loved how the creativity showcased via many influencer advertising activations, mixed with the drive to realize excellent outcomes via affiliate marketing online and efficiency media, offered a terrific number of well-rounded campaigns that focussed on the full journey, moderately than simply the finish objective.
Influencer Marketing Consultant, Christie Childers, believes that sitting on judging panels, like the one for the USPAs is “an incredible alternative to gauge the innovation in our business, and make thrilling guesses about the place it’s headed”.
She provides, “It’s uncommon folks have the alternative in their careers to come back along with different strategic minds to determine on finest in class work, and I really feel so privileged to be part of this business when I’ve the probability to take action! This yr’s campaigns had been pushed by knowledge, pushed inventive boundaries, and left us all feeling impressed as we left our classes to debate our winners.”
Jade Mayberry, Head of Affiliate & Performance Partnerships at Dentsu International, was additionally thrilled to be sitting on the first USPA judging panel, she says, “I totally loved reviewing and deliberating on every excellent class entry and now really feel reinvigorated by what’s to come back in our good business. I can’t wait to see everybody IRL in NYC this September.”
Have your say
As per our different award ceremonies, we recognise the significance of awarding people who’ve entered into their business head first, displaying their capability to make change and present resilience.
Named the ‘Rising Star’ award at the Influencer Marketing Awards, the USPAs will award its first ever ‘Partnerships – One to Watch’ at the ceremony on September seventh – and it’s as much as you, alongside a panel of vetted ‘dragons’, to determine who ought to take dwelling the trophy. This award is a brilliant vital one for the business to achieve inspiration from a person who’s progressive in the house and setting the tempo for many who are pushed to execute best-in-class partnerships.
Voting is now open for the Partnerships – One to Watch, and likewise the Best Platform for Partnership Recruitment classes, which means that you simply, leaders in the partnerships house, can have your say. Voting closes at midnight on August twenty second (native timezone).
Take your seat at the desk
Is your organization’s identify on the shortlist? Or do you fancy an evening of glitz and glam and supporting your friends? To safe your seat at the USPA ceremony, you possibly can e-book yours now on-line, or attain out to the gross sales workforce who can offer you extra info.
We can’t wait to take pleasure in the celebrations and award the winners on September seventh at Sony Hall, New York.
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