Now, we’re not suggesting that our member brokers will probably be garnering hundreds of thousands of followers on social media by sharing personalised content – nor that the Kardashians’ MO is essentially one to observe – however it does present the worth of making social media extra personal as individuals will probably be extra all for that than limitless images of properties or very generic sounding posts.
Most social media platforms had been constructed to offer that human, personal aspect, that human interplay in an more and more digital world, so it is sensible to be true to that ethos.
Content is king
For anybody trying to face out from the competitors in the on-line world of social media, your content must be partaking. It might be academic, informative, visually enticing or simply plain humorous, however it must be memorable.
Social media is a crowded subject and, when scrolling, individuals are inclined to have brief consideration spans. You solely have just a few moments to seize their consideration, so photographs, memes and movies can all assist.
It is, of course, clever to steer clear of something political or controversial – getting concerned with Twitter spats will solely trigger reputational harm – however being the go-to authority on a topic will actually show you how to stand out and convey individuals again to your profiles.
You ought to guarantee your Facebook, Twitter, LinkedIn and Instagram accounts are up-to-date, clear, tidy and enticing.
Work to develop your followers the place you may, and attempt to interact with different individuals on the platforms – whether or not or not it’s native companies, charities or fellow property individuals.
As individuals take solely a really brief time to resolve whether or not or not they’re all for the content you’ve created, you want charming, visually pleasing content to attract the viewers in.
Video content can be unbelievable relating to partaking customers and maximising natural attain. What’s extra, that is one thing that’s easy to do and doesn’t usually require costly gear. If you have got somebody on your group who’s a bit of a whizz relating to video modifying, all the higher.
There is a lot of analysis on the market to recommend that video content is the most partaking kind of social media content to focus on. According to Invideo, 78% of individuals watch on-line movies each week, and 55% view on-line movies daily. Meanwhile, Social Media Week claimed that 54% of customers wished to see extra video content this 12 months.
Sharing your newest charity endeavours, a tie-up with an area faculty, or a personal story concerning you or one of your employees, might actually assist your model and enterprise to develop – rising model consciousness and bettering your fame as nicely.
When we are saying personal content, what do imply? Well, something that may make your model really feel much less company and present your face to distributors and landlords – even now, selecting an agent is a really emotional choice and folks wish to have met their agent nose to nose. This might embrace in-person video excursions, presents from shoppers, images of profitable completions, and many others.
Better engagement and interplay
Forbes has beforehand reported that gross sales professionals who use social media of their gross sales course of outperform 78% of their friends.
From our level of view right here at The ValPal Network, a very good instance can be a current case examine from one of our member brokers who’ve just lately simply began to offer personal content, images and movies. The enchancment in natural attain and engagement they’ve seen already has been exceptional.
Some of the highlights embrace:
Page likes are up 120%
Page views are up 93%
Actions on web page up 43%
Post attain is up 38%
Engagement is up 66%
Videos up 103%
Followers up 116%
Why ought to I care about personalised content creation as an agent?
In at the moment’s digital world, it’s extra essential than ever for property brokers to create partaking content, together with placing their personal stamp on it. You can obtain this by cutting down on company branding and as an alternative share content that folks can join with on a human stage.
Once your persona and tone of voice has been established, this can then form the content you create to your social media profiles. Creating guides, infographics, and posting useful insider suggestions will all contribute to educating your viewers and supply worth to them.
Your natural attain and engagement can even see nice enhancements for those who embrace bringing faces to names in your organization.
It’s beneficial to make use of the 60 30 10 rule of content creation. This rule goes as follows: 60% interact, inform, and entertain; 30% exterior sources; 10% promotional.
Using call-to-actions at the finish of your posts can even helped relating to engagement and responses.
Most importantly, maintain it mild, maintain it native and provides your social media presence a personal contact. This might actually assist to enhance each your fame and your backside line.
Here at The ValPal Network, we will help you to realize this and extra. For extra info on the companies we offer, please contact us at [email protected] or give us a name on 020 8663 4930.
For info on how we will help to develop your enterprise on-line and generate leads successfully, you may also take a look at our social media advertising service.
*Steph Rady is the head of advertising at Angels Media, publishers of the Today websites
https://www.estateagenttoday.co.uk/options/2022/8/revealed-the-importance-of-personal-content-on-social-media
