C2C market Carousell is returning to the Hong Kong Computer & Communications Festival 2022 with its ‘eTree’ to push towards over consumption and encourage sustainable habits. From 19 to 22 August 2022, Carousell can be showcasing its ‘eTree’ set up, with the theme “Give your previous electronics a brand new life”. It hopes to encourage festival-goers to purchase new digital gadgets solely after promoting their previous ones.
The thought behind the mission comes because the model understands that guests of the Computer Festival are generally on the lookout for new product gadgets to exchange their older devices at residence. Instead of discarding the previous gadgets or leaving the devices to sit idle at residence, Carousell hopes to encourage a unique perspective towards electronics and advocate the ‘promote previous earlier than shopping for new’ thought.
The set up additionally lists out the typical promoting costs of secondhand electronics in addition to key details about e-waste, highlighting how saving the earth and lowering carbon footprint additionally has win-win advantages to assist customers lower your expenses and scale back prices in upgrading to the most recent mannequin. The displayed electronics will then be donated to an area charity that refurbishes previous electronics for his or her beneficiaries’ use after the set up’s run.
Furthermore, the set up additionally has two meet-up spots to make it handy for customers to meet up and transact at the pageant. On-demand logistics know-how platform Zeek can be offering inexpensive supply providers through the interval, together with on-site supply preparations at the Festival.
Influencer advertising can be utilised inside the marketing campaign, the place native influencer and magician Miss Hunny has offered her Transcend StoreJet moveable arduous drive on her Carousell account (@magicmisshunny) to encourage others to promote their previous electronics. The purchaser of the merchandise will meet her at Carousell’s pageant sales space on 20 August to perform the transaction.
“Sustainability is at all times at the core of Carousell’s imaginative and prescient, and we’ve been working to make secondhand transactions as handy as shopping for and promoting model new gadgets. This yr, we return to the Computer Festival and provide a possibility for electronics consumers to discover new properties for previous computer systems and devices in a sustainable manner, utilizing one of many largest electronics marketplaces that’s proper within the palm of their fingers. By encouraging shoppers to follow sustainable buying and selling on-line, we additionally hope to introduce new sellers into our progressive ecosystem, elevating much more consciousness for the sustainable use of electronics,” mentioned Kevin Huang, managing director of Carousell Hong Kong.
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https://www.marketing-interactive.com/carousell-etree-computer-festival
