Media and leisure firm Only Much Louder (OML) aims to clock Rs 480 crore as gross revenue by the tip of FY23, Gunjan Arya, CEO, instructed BrandWagon Online. The firm which first began off as an artist administration, has now revenue fashions with branded content material accounting for almost all of its revenue. “We have three revenue streams- artist administration, branded content material, and revenue we earn from producing reveals for OTT platforms. Branded content material is our greatest revenue stream. In FY22, it contributed Rs 225 crore to our total enterprise,” she added.
The firm claims to have clocked Rs 300 crore as gross revenue in FY22, posting a 76% rise in revenue from the earlier fiscal. While Arya declined to touch upon the corporate’s earnings, she claimed that OML has been worthwhile for the previous 4 years. “Our profitability has been rising over the past 4 years. Even throughout covid we have been in a position to break-even with none lay-offs or wage cuts,” Arya highlighted.
For Arya, the corporate’s branded content material arm has been divided into two factions. One faction offers with the artists on board and represents them to manufacturers for alternatives. While the opposite facet works as an company with manufacturers for content material advertising and marketing. Currently, the company facet operates in over 20 nations whereby they work with artists to assist manufacturers push their content material advertising and marketing agendas. Working on each retainer in addition to undertaking foundation with manufacturers, the corporate has over 100 manufacturers as shoppers from varied sectors equivalent to Cred, Bacardi, Tinder, YouTube, amongst others.
Moreover,the corporate had devised an inside social prediction engine named Hypothesis which it’ll now make obtainable to others as nicely. “With Hypothesis we intention to convert our social prediction engines right into a martech instrument and permit different manufacturers and businesses to use it as nicely,” she added. The martech instrument is predicted to launch this year.
On the over-the-top (OTT) entrance, the corporate produces reveals for among the main OTT platforms in the nation equivalent to Amazon, Netflix, Disney+ Hotstar. Till date, OML has produced almost 45 unique reveals for OTT, the corporate claimed. On the fiction facet, OML has produced 9 long-form reveals equivalent to Laakhon Mein Ek, Pushpavalli, amongst others. The relaxation are both get up specials or in the non-fiction house equivalent to Comicstaan. The firm claims to produce its personal content material in addition to choose work on a fee foundation for a platform. “We’re doubling down on working with extra writers and growing new scripts. Numerous our productions have been caught due to varied covid-lockdowns and can now be launched on platforms this year. While we haven’t produced any films to date, we now have a number of in the pipeline,” Arya elaborated.
Under artist administration, the corporate presently manages 90 artists. While many of the artist are from the comedy style equivalent to Rohan Joshi, Zakir Khan, Sumukhi Suresh, amongst others, it has additionally broadened its horizons to add new artists equivalent to Dolly Singh, Ankush Bahuguna, amongst others to its roster. “Due to our work with OTT platforms, we additionally handle writers equivalent to Chandan Kumar (author of Panchayat) and administrators,” she mentioned.
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https://www.financialexpress.com/brandwagon/oml-aims-to-clock-60-rise-in-revenue-to-rs-480-crore-this-year/2638946/
