RealTruck, the biggest off-road elements and equipment firm in North America, has employed Tombras to assist with a large model transformation, taking the corporate from transactional to experiential. RealTruck’s new id lives beneath the model’s ‘In The Real’ marketing campaign, which focuses on the RealTruck neighborhood doing Real Things of their Real Trucks.Tony Ambroza, chief development officer at RealTruck, is the architect of the rebrand. Prior to becoming a member of RealTruck, he spent a decade at Carhartt as chief model officer, the place he remodeled the corporate from an outside work model into the enduring life-style model it’s right this moment. Prior, he led Under Armour as director of brand name advertising and marketing and Nike in model advertising and marketing.”Truck and Jeep fanatics are among the many most passionate folks on the earth relating to customising and perfecting their autos for all times’s many adventures,” stated Tony Ambroza, chief development officer, RealTruck. “This model transformation is about establishing essentially the most highly effective model we will, laying a basis for all future advertising and marketing efforts, to indicate customers that we perceive their ardour, share it, and will do all the pieces we will to assist them get outdoor doing what they love with their autos because of all of the unimaginable merchandise we manufacture and promote.”Included within the transformation is the corporate’s current identify change from TruckHero (mother or father firm) to RealTruck (beforehand solely the e-commerce extension). Tombras led this effort by way of visible storytelling, imbuing the model with humanity and highlighting the significance of shared experiences over product promotion. Tombras is working with RealTruck to develop a model neighborhood of people that perceive not solely the fun of journey, however the pleasure of sharing it with others. The identify change comes as Tony and RealTruck work to maneuver past promoting merchandise to curating experiences for patrons, who’re keen about their vehicles. The RealTruck identify defines their tradition and turns into a method to stand for one thing and to construct a neighborhood of like-minded folks, and because the identify of the prevailing e-commerce model, the corporate already had model consciousness to construct upon. Tombras has helped drive the next executions of the rebrand:Integrating a complete model id throughout RealTruck social and digital touchpoints and retail promoting, in addition to brick-and-mortar places of work and distribution facilities, channel partnerships with manufacturing manufacturers, jobbers and retailers.Brand colors, fonts, iconography, pictures Newly created influencer advertising and marketing identities for ‘Real Truck Crew,’ a brand new influencer-led program devised by Tombras. Unique id contains brand lockup and swag (that may finally be supplied to all customers through ecommerce) Off-The-Grid Brand Activation: Launched on National Get Outdoors Days, this activation was a real-world manifestation of the ‘In The Real’ marketing campaign. The hidden Off-The-Grid Coin from RealTruck and onX was value $10,000, and RealTruck dropped clues over the course of a month to assist lead the fortunate winner to its location. The first particular person to seek out the coin received the $10,000, with ten different adventurers receiving $500 in RealTruck merchandise. Those on the hunt for the coin had been inspired to make use of the hashtag #OffTheGridCoin.”RealTruck is among the strongest aftermarket equipment producers and on-line retailers within the nation, and this second is significant as they transition to a life-style model that may turn into extra recognisable and synonymous with truck and Jeep customisation,” stated Dooley Tombras, president, Tombras. “Under Tony’s management, we’re assured that this transformation will usher in RealTruck’s subsequent stage of development, bringing them nearer than ever to customers.”Tombras was named AOR for RealTruck in 2021.
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