Gavin Rubinstein heralds in ‘new period’ for video marketingThe Luxe Listings Sydney star has spruiked the significance of video as an actual property marketing instrument, as he aligns himself with a brand-new app.
The Rubinstein Group’s (TRG) Gavin Rubinstein, who has formally been named as Ten Sixty’s official Australian ambassador, stated short-form video has been “an integral marketing instrument” in his enterprise.
Ten Sixty — additionally recognized merely as “1060” — first launched in Australia earlier this 12 months.
In an unique interview with REB, Mr Rubinstein revealed that “in a rising digital world, our shoppers need to showcase their properties by video first”.
“Short video permits consumers to view a property shortly and resolve in the event that they need to request an inspection — all inside seconds,” he stated.
According to Mr Rubinstein, “we’re shifting into a brand new period the place video is informal and ‘in the second’.”
“You simply want to take a look at the next of main brokers from across the globe who’re producing dwell and brief video content material,” he stated.
He believes that any actual property agent who isn’t doing brief movies is lacking out on “large” engagement alternatives: “It’s the quickest approach to get a property to the market and get a dialog going.”
He acknowledges that busy brokers — and busy groups — require processes which might be time-effective.
But even then, he sees the worth in investing in video marketing, spending anyplace from 10 to twenty hours per week on that a part of his enterprise.
“I movie two hours of footage for all of my property campaigns to get a killer one-minute video for on-line platforms,” he shared.
Speaking of the way forward for video marketing in the business and of his determination to tackle an envoy position with Ten Sixty, Mr Rubinstein stated the app is “an extremely highly effective instrument”.
Likening it to TikTok and Instagram reels, he stated that that is the place he sees the business shifting: “Over the subsequent few years, I see actual property going short-form video.
“Consumers need to have the ability to merely swipe by brief movies on their telephone and comply with brokers they belief and discover entertaining.”
He sees the platform as a means for brokers “to construct a devoted on-line viewers which might be in property and is perhaps seeking to purchase or promote”.
Touting it as “a good way to simply checklist sizzling new properties that simply come onto the market in seconds”, the TRG founder believes that past brokers, it can be an “extremely helpful” instrument for consumers, sellers, and buyers.
And he’s not the one one who’s taken up residency on the app.
“In only a matter of months, Ten Sixty has been taken up by 1000s of the world’s prime luxurious groups, together with iconic groups such because the SERHANT staff in New York, Joyce Rey (no.1 agent in California), the Jills-Zeder staff (no.1 in the United States), Maya Vander from (Selling Sunset),” he listed off.
Gavin Rubinstein heralds in ‘new period’ for video marketing
Last Updated: 24 August 2022
Published: 25 August 2022
Grace Ormsby
Grace is a journalist throughout Momentum property and funding manufacturers. Grace joined Momentum Media in 2018, bringing together with her a Bachelor of Laws and a Bachelor of Communication (Journalism) from the University of Newcastle. She’s enthusiastic about delivering straightforward to digest info and content material related to her key audiences and stakeholders.
https://www.realestatebusiness.com.au/marketing/24155-gavin-rubinstein-heralds-in-new-era-for-video-marketing
