Reports to: General ManagerPosition kind: Full time, permanentSalary: £36,000 – £40,000Hours: 9.30 am to 5pm, Monday to Friday (versatile association could also be thought-about)Location: Hybrid, break up between house working and our workplace in Banbury, OxfordshireClosing date: Monday 5 SeptemberAbout UsThank you to your curiosity in becoming a member of Old Rope Music Group.Old Rope Music Group helps individuals via music. We deliver 1000’s of albums, playlists and movies to tens of millions around the globe via digital streaming companies and cell apps. Every day our content material is streamed tens of millions of occasions, offering a soundtrack to individuals’s lives.From ambient music and binaural beats, to calming sounds of nature and specialist music for focus and sleep, our music makes an actual distinction to individuals all through their day.As an organization, we apply what we preach. We’re a world chief in what we do, and we’re shortly scaling our enterprise and increasing into new areas. Our younger and inventive workforce is ahead pondering, progressive and inclusive. Our manufacturers have at their coronary heart a deal with doing actual good on the earth, and our ethics information us every single day. This is simply the beginning of the journey and we’re searching for somebody who desires to additional their profession and construct a future with us.So, for those who’re enthusiastic, energetic and inventive, and wish to be a part of us, please apply immediately by submitting a CV together with a protecting letter explaining your curiosity within the function and the way you meet the factors.We encourage individuals from quite a lot of backgrounds with completely different experiences, abilities and tales to hitch us and develop Old Rope Records.We sit up for listening to from you.Key tasks/About the functionWe’re searching for an professional and information-pushed digital marketer who will create and handle world class focused campaigns and adverts that can drive acquisition, conversion, engagement, retention and reactivation for our music tech firm and file label.You’ll construct and refine an excellent buyer journey and establish the place new and present listeners are within the funnel to make sure we attain them with the suitable message on the proper time.With in depth expertise managing and optimising digital advertising and marketing platforms, your campaigns will cross social media promoting, e mail advertising and marketing, show adverts, retargeting, search engine marketing, SEM and ASO, and also you’ll be liable for creating state-of-the-art AdTech and MarTech stacks to facilitate, measure and report on campaigns, in addition to maximise the usage of first, second and third celebration information to focus on campaigns.You will even develop and preserve our CRM database, and be sure that all listeners and customers get one of the best buyer expertise always.This is a brand new and very important function in a small however quick-paced surroundings, and is a chance for an skilled and progressive digital marketer to take possession of one thing in an organization that seeks to alter the world via music.Digital marketingDeveloping and main our digital advertising and marketing technique and actions together with social media promoting, e mail advertising and marketing, show adverts, retargeting, Search Engine Optimisation (search engine marketing), Search Engine Marketing (SEM), and App Store Optimisation (ASO), together with finish-to-finish marketing campaign managementPositioning and finest-in-class inventive in entrance of the suitable viewers on the proper time to drive consciousness, acquisition and retentionIdentify alternatives to check, optimize and scale up profitable advertising and marketing initiativesBuilding excellent buyer journeys and touchpoints to drive consciousness, acquisition, engagement and retention, and reactivationWorking carefully with our content material and design groups to make sure world class copy and design, and making certain all inventive work aligns with model pointersManaging third celebration inventive and media companies to assist on advertising and marketing programmesProactively managing the shopper database to make sure information integrity, hygiene and GDPR complianceBuilding and managing state-of-the-art AdTech and MarTech stacks in step with finest apply and the wants of the businessBuilding and sustaining our model presence throughout a number of social media channelsMeasuring key efficiency metrics throughout all digital actions, and getting ready stories on the efficiency of promoting campaigns for senior managementUsing analytics software program to establish buyer touchpoints and assess finish-to-finish buyer expertise throughout various digital channelsDevising methods to drive on-line site visitors to the related firm web sites, apps and playlists with a deal with lead era and conversionCreating efficient and authentic paid social adverts via Meta Business Manager and Google Ads, and reporting on the effectiveness of campaigns. This will embrace regularly optimising advert efficiency and updating technique by A/B testing, marketing campaign sorts, inventive, copy, audiences, placements, and so forth.Managing and optimising our web sites’ efficiency and search engine marketing and reporting on the effectiveness of your campaigns. You shall be anticipated to observe and analyse web site analytics to establish methods to each optimize and maximise site visitors.Implement novel instruments to establish and interact audiences, together with establishing market intelligence, viewers personas and digital consumer journeysManage the price range for digital adverts, making certain spend is being utilized in the simplest approachBrand, Messaging and Reputation Management:Support the model and advertising and marketing workforce to construct and shield our model and assetsAct as a model guardian, making certain consistency and high quality throughout all operations.The above listing of tasks is just not exhaustive, and you could be required to undertake different tasks and coaching as requested by your line supervisor and applicable to your function.Person specification/Qualifications and TrainingEssential:A Bachelor’s diploma or equal in advertising and marketing, communications or different associated fieldA recognised qualification in advertising and marketing and/or digital advertising and marketing (eg CIM), and platform-particular {qualifications} (eg Google Ads, Meta)At least 3 years’ expertise in a knowledge pushed digital advertising and marketing function with vital demonstrable successStrong understanding of the gross sales and advertising and marketing funnel, buyer journey and retargeting methods to assist viewers development/information seize and conversion on productExtensive expertise in constructing built-in marketing campaign executions throughout digital channels, inclusive of however not unique to, Search incl. MetaSearch search engine marketing, PPC, Display and e mailExtensive expertise and demonstrated fingers on method in utilizing Ad Display Networks and Google AnalyticsExtensive understanding of the usage of CRM techniques to ship lead era and gross sales growthDemonstrable expertise of holding accountability for substantial advertising and marketing budgets and an understanding of monetary administration proceduresCreating, managing, and optimising performance WordPress web sites and supporting client journeysManaging e mail lifecycle campaigns from acquisition, via to conversion, retention, and reactivationExtensive expertise within the administration, implementation, and reporting on CRM platforms and AdTech and MarTech stacksImplementation monitoring of paid media campaigns from activation, optimisation, and reportingExperience in making a finest-in-class client journey and expertise on client web sites with the final word ambition of rising viewers and securing conversionSupport and amplify Social and Ambassador Strategies throughout digital touchpoints while retaining consistency and constructing a transparent Brand Identity which can embrace a capability to work seamlessly with designers and buildersExperience with strategising paid campaigns, briefing and delivering content material throughout key digital platforms, together with Facebook, Instagram, LinkedIn, Twitter, YouTube, Search and DisplayPure and honed inventive expertise, able to capturing and speaking novel concepts to diversified audiencesLeadership inside a dynamic organisation, a recognised entrepreneurial streakAn potential to attract conclusions from information and make suggestions on maximising marketing campaign ROIHighly inventive with expertise in figuring out goal audiences and devising digital campaigns that interact and inform our venue demographicsExcellent Content Marketing and CopywritingDesirable:Experience working within the music industryAn understanding of the political, financial, social, technological, authorized components that will have implications for Old Rope Music Group’s marketingTechnologyEssential:Meta adverts and Business SuiteGoogle AdsExcellent information of different applicable MarTech and AdTech stacks and expertise, and expertise utilizing them to drive outcomes, together with, however not restricted to: CRM, attribution platforms, advertising and marketing automation, search engine marketing software program, e mail advertising and marketing software program. Examples embrace; Salesforce, SKAdCommunity,Optimizely, Google Analytics, Mixpanel, Customer.io, AppsFlyer, Adobe Marketing Cloud, SEM Rush/Rank Maths ProDesirable:Communicating with othersEssentialConfident method with good interpersonal abilities, capable of set up efficient working relationships with individuals in any respect ranges of the businessAbility to handle present and construct new relationshipsComfortable guiding and collaborating in collaborative discussionsCollaborate nicely with different departmentsExcellent communication abilities – written, verbal and presentational and skill to speak with and ship messages and knowledge in a transparent and accessible type to completely different audiencesFluent English speakerPersonal qualities and different requirementsEssential:Critical pondering and a spotlight to detailStrong planning, organising and time administration skillsExcellent communication and interpersonal abilities with the flexibility to speak with a variety of stakeholders in any respect rangesExperience in constructing, sustaining and optimising an efficient AdTech StackExperience leveraging net site visitors (Google Analytics, Adobe Site Catalyst, and so forth.) and personalization/testing platforms (Adobe Target, Optimizely)Extensive expertise optimizing funnels (leads, conversion, retargeting, and so forth.)Demonstrated potential to ship outcomes which are well timed, related and efficient, and powerful individuals and undertaking administration skillsBe snug with entering into and dealing on detailed plans to drive velocity of execution whereas staying targeted on high quality of outputExemplary management abilities to have the ability to lead, affect and associate with groups throughout the group to drive this new technique and frameworkThe potential to distil advanced technical procedures and summarise to a variety of audiences, together with expertise of creating and sustaining dashboardsDesirable:Experience of the music trade and/or digital streaming companies is an advantageEvidence of standard CPD to maintain updated with up to date developments in digital marketingHow to applyTo apply for this function, please submit a CV to [email protected] together with a protecting letter explaining your curiosity within the function and the way you meet the factors.For an off-the-cuff chat, please contact Chris Higgins, General Manager, at [email protected]
https://www.musicbusinessworldwide.com/jobs/previous-rope-music-group-digital-advertising and marketing-supervisor-uk/
