[100 Emerging Women Leaders] This techie-turned-entrepreneur is building a nutritional startup for women

Ananya Agarwal has at all times been passionate in regards to the intersection of expertise, wellness, and design. Bringing analysis and improvement into the wellness area led her to begin Nyumi, a nutritional startup. Her ardour mixed with the concept of utilizing historical cures with Western components, backed by scientific proof, resulted in a holistic method to women’s well being. This is the inspiration on which Nyumi has been constructed. Ananya is an engineer from Olin College of Engineering, Boston. She additionally holds an MBA diploma from Harvard. Prior to launching Nyumi, she labored within the tech sector at corporations corresponding to Microsoft; her final stint was at a psychological wellness firm referred to as Headspace.Ananya launched Nyumi final yr with 5 nutraceutical merchandise within the gummy kind to sort out probably the most prevalent women-centric points—immunity, hair, pores and skin, sleep, and urinary tract wellness. Nyumi, a play on the time period ‘new me’, goals to persuade women about the necessity to take these each day doses of goodness to remodel into a “higher and more healthy model of themselves”. The model’s merchandise are formulated utilizing a mix of Indian herbs corresponding to haldi, amla, and tulsi with superior Western vitamins corresponding to biotin and hyaluronic acid.

“More women are going through a host of well being points, starting from PCOD to PCOS, and they’re changing into conscious of the necessity for supplementation and having that stability of their our bodies,” says Ananya. “We set about building one thing that is truly pleasant and helps women domesticate good habits.”A crew of German and Indian consultants spent greater than two years on R&D to find a mix of Indian herbs and Western vitamins that would construct nutritional vitamins that weren’t solely efficient but additionally nice in style.Nyumi has give you a mixture of merchandise to match completely different elements of the girl’s life cycle and concentrate on women’s nutritional wants. Citing an instance, Ananya says normally the choice for those that endure from recurrent UTIs is both cranberry juice that’s wealthy in sugar or a capsule. To counter this, Nyumi provides them a gummy vitamin that retains UTIs at bay, she says. Nyumi’s merchandise are geared toward women of their 20s, 30s, and 40s. Ananya says the merchandise have been resonating with women throughout the board, even these of their 50s. They are manufactured at a manufacturing facility in Puducherry in partnership with a German firm. The merchandise are priced between Rs 800 and Rs 1000. Apart from its personal web site, Nyumi’s merchandise are additionally obtainable on ecommerce platforms corresponding to Amazon and Nykaa.The model’s advertising and marketing technique hinges on social media content material, paid promoting, influencer advertising and marketing, and word-of-mouth publicity. “Our differentiator comes from our R&D. I don’t suppose every other model has targeted on product improvement as we have now, and that too throughout two nations. It’s not simply the formulations, however we guarantee that each ingredient we supply is of the very best high quality,” says Ananya.

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