J.Jill Serves All Women With Its Welcome Everybody Campaign

J.Jill has entered a brand new chapter in its model evolution with the launch of its Welcome Everybody marketing campaign, which incorporates an expanded product assortment. In this video interview, Total Retail’s Joe Keenan speaks with Claire Spofford, CEO of J.Jill, concerning the model’s new initiative to offer one size-integrated procuring vacation spot for all girls with value parity throughout all sizes. Spofford shares how J.Jill integrated buyer suggestions into the marketing campaign, the influencer advertising and marketing promotion driving client consciousness across the new initiative, and the way the model is fostering a welcoming, absolutely size-inclusive message throughout all of its touchpoints.

https://www.mytotalretail.com/video/single/j-jills-ceo-on-how-the-brand-aims-to-serve-all-women/