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Partnership to rework advertising and marketing tech in sports activities and iGaming
BETEGY, the main content material automation and personalisation supplier, has partnered with international enterprise capital agency Yolo Investments Ltd to drive the subsequent stage of its international growth.
The investment in BETEGY, which has been established because the iGaming and sports activities betting trade’s most progressive provider of automated advertising and marketing know-how, totals an undisclosed sum within the thousands and thousands of Euros.
The non-controlling stake will cement a partnership between two of iGaming’s most forward-thinking companies – and will scale BETEGY’s merchandise into the trade’s main martech platform.
Yolo Investments was based by entrepreneur Tim Heath to attract upon his expertise throughout the gaming, fintech and blockchain areas. Its mission is to leverage its experience and community to supercharge the event of excessive development corporations. The Tallinn, Estonia-based agency holds investments in additional than 80 corporations with whole property beneath administration in extra of 375 million Euros.
A recipient of a number of trade awards together with Innovation of the Year on the EGR B2B 2021 Awards, and a nominee for Industry Innovation of the Year on the SBC Awards 2022, BETEGY permits broadcasters and operators to create personalised advertising and marketing campaigns in a matter of seconds, decreasing prices as much as ten-fold.
BETEGY’s specialised data-driven service has earned the corporate a place as advertising and marketing know-how supplier to the likes of ESPN, Entain, Ringier Axel Springer, Bwin, Yahoo Sports, Sportsbet.io, 22bet, Parimatch, PokerGo, and Winners.web.
The newest investment round builds upon BETEGY’s in depth partnership with JKR Investment Group, which has extensively supported the corporate’s development, offering a basis for BETEGY’s preliminary growth into the US.
Commenting on the deal, Alex Kornilov, CEO at BETEGY mentioned:
“Our system’s progressive method has enabled us to be the primary within the trade to deliver the moment creation of data-driven visible content material for all communication channels, together with social media, TV manufacturing, retail, paid acquisition, search engine optimisation, sports activities media and affiliate internet marketing.
“This is unprecedented by way of the deep personalization of visible advertising and marketing campaigns we’re capable of ship, and that is the place we actually make a distinction – by having the ability to personalise campaigns that resonate with a number of audiences instantaneously.
“We’re very proud to be partnering with one of many iGaming trade’s most progressive and dynamic corporations for our subsequent stage of development, and we are able to’t wait to get began collectively!”
Commenting on the investment, Tim Heath, GP at Yolo Investments, added:
“Investing in Betegy made excellent sense as a result of we see a possibility for important synergies throughout the Yolo Investments ecosystem. This know-how is altering the best way sports activities knowledge is visualised by customers, and in a market the place demand for content material has by no means been stronger, that’s extraordinarily highly effective.
“Betegy’s merchandise are already being utilized by a few of the greatest names in gaming, together with Sportsbet.io, and we’ll be working intently with the group to assist it on the subsequent step of its journey.”
Related
https://europeangaming.eu/portal/latest-news/2022/09/07/120597/betegy-and-yolo-investments-close-investment-round/
