Content aggregators collect content material from across the internet or from contributors in an effort to present readers with curated content material and authors with an viewers. When it involves succeeding in thought management, content material aggregators will be key. Services like Mondaq, JD Supra, and Lexology serve the authorized business by serving to your agency’s content material get learn and offering you with related articles from knowledgeable voices. In this submit, we focus on how totally different content material aggregators can present worth to your agency.
Why are Content Aggregators Important?
Content aggregators are helpful for each publishers and readers as a result of they convey collectively numerous articles on one specific matter for simple studying and use.
On one hand, as a legislation agency, you should utilize content material aggregators to simply sustain with information in your business, trending matters, and specific matters which are related to you.
Also, as a digital marketer, you possibly can submit your content material to a few of these websites to achieve a brand new and/or wider viewers exterior of those that are already subscribed to your weblog.
Top Content Aggregators for Law Firms
Whether you’re a small or giant legislation agency, these content material aggregators are helpful for authorized entrepreneurs who need to submit their content material or simply merely sustain with authorized business matters.
1. JD Supra
JD Supra is without doubt one of the hottest content material aggregators within the authorized panorama with shoppers like DLA Piper and Latham Watkins. If you’re a contributing creator, this platform can assist you combine each your content material advertising and marketing and social media methods in an effort to share your insights with the precise viewers. With a give attention to the authorized business, the service connects your content material with legislation agency administrators, in-house counsel, legal professionals, reporters, and editors who will discover your information and experience related. With social analytics and monitoring features, JD Supra helps your content material get discovered on social media too. Through steady consultations and steering from content material specialists at JD Supra, your legislation agency can learn to write the content material your viewers really needs to learn.
As we’ve talked about previously, content material curation ought to be part of your agency’s content material advertising and marketing technique. JD Supra can assist you type by means of precious articles that your agency can then share by means of electronic mail newsletters or social media.
(For a deeper dive into the right way to craft a successful content material advertising and marketing technique, try this free eBook: The Law Firm Guide to Content Marketing.)
With over 650,000 searchable articles and authorized updates, Lexology is another choice for legislation companies fascinated by the advantages of content material aggregation. While your agency can submit its content material to Lexology, there are fewer analytics instruments for contributors. This platform is designed and optimized for these seeking to curate authorized content material. You can search articles by work space, jurisdiction, matter, or agency in an effort to discover essentially the most pertinent, well timed content material to share. Lexology gives customers with an intuitive newsfeed that shows articles related to their pursuits and desires every time they log in.
For a service with a world attain, Mondaq is an efficient possibility as a result of it contains authorized insights from over 70 nations. This is a serious profit for worldwide legislation companies which will wish to contribute their very own content material to the location. When your legislation agency contributes, Mondaq is ready to distribute your insights or weblog posts to potential shoppers who discover your content material related. With the analytics capabilities the service presents, you’re capable of view precisely who reads your content material. This information can assist your agency perceive the right way to create essentially the most client-centric content material.
If you wish to use this platform for content material curation, Mondaq means that you can obtain bi-weekly emails with related content material primarily based on the filters you pre-selected. While you possibly can go for a headline feed in case you use the location steadily, it’s additionally simple to seek for the content material you’re in search of by business, matter, or nation.
4. The National Law Review
The National Law Review is a useful resource the place customers can examine authorized information and traits with ease. The website publishes the newest content material from legislation journals, newsletters, bar associations, and unique thought management in a straightforward to navigate format, so authorized business professionals can preserve updated on all sectors of the authorized business. Not solely can authorized entrepreneurs use it to combination their information, however The National Law Review additionally presents publishing and promoting choices. Users can share their very own thought management content material or they’ll promote in quite a lot of methods.
Feedly aggregates data from throughout the net. Users can then view content material in a easy feed on no matter matter they’d like to pick out for. The wonderful thing about Feedly is that entrepreneurs can simply create totally different ‘feeds’ on matters they should preserve updated on and might be proven a feed full of stories, social media posts, blogs, and extra on that given matter. This is a really useful gizmo for digital entrepreneurs who must be updated on authorized business or advertising and marketing matters.
While this platform isn’t helpful for really posting content material, it may be a terrific assist to busy authorized entrepreneurs attempting to remain updated on their business.
Vable is one other aggregator system that makes it simple for customers to view and analyze details about their business. Vable isn’t restricted to the authorized business, however many prime legislation companies use it. Users can simply collect data from quite a lot of sources and even ship automated alerts to shoppers or colleagues.
This aggregator is an efficient instrument in case you’d like to assist form your picture as a thought chief by sending helpful data to your shoppers or leads.
Whether you’re a legislation agency with the purpose of enhancing your content material advertising and marketing technique or a authorized marketer aiming to extend the quantity of content material you curate on social media, these are all content material aggregators that may assist. While JD Supra and Mondaq present extra analytics performance for contributors, Lexology presents an intuitive newsfeed to browse high quality content material. Feedly and Vable can be utilized to simply sustain with trending matters, and The National Law Review helps authorized professionals keep updated or get their title on the market. All of those providers can help your legislation agency in establishing thought management by means of the content material you each write and share.
This submit has been edited and republished from Nov. 17, 2017.