Share Tweet Share E-mailConvo Ink has introduced the appointment of Lena Rapley within the newly created function of head of sales.Rapley’s appointment comes because the sensible content material advertising and marketing platform continues to drive new enterprise growth. Rapley, a revered media and promoting chief, joins Convo Ink from ARN, the place for greater than 12 years, she held a number of management roles, together with head of consumer options and industrial partnerships director.Most just lately, she labored as an impartial sales director, she held industrial accountability for ARN’s radio and digital methods throughout Australia’s impartial businesses.As chief of Convo Ink’s nationwide industrial staff, Rapley shall be answerable for cross-screen content material options, consideration analytics platform and dynamic optimisation capabilities.In the newly created function, Rapley will nurture company and consumer direct relationships, driving focused content material options that join manufacturers with prospects throughout Australia’s main editorial websites.Aaron Macarthur, CEO and founder at Convo Ink stated: “To have somebody of Lena’s calibre be a part of our staff speaks to the momentum inside content material advertising and marketing and the energy of our expertise platform.“Lena brings an distinctive mixture of government maturity, advertising and marketing savvy and fingers on expertise in delivering world class content material campaigns. I couldn’t be extra thrilled to have her on board.”Rapley stated: “It’s a uncommon alternative to work in an Australian start-up which is exhibiting world management in a growth channel. I’ve seen the market shift towards content material led options first hand and the outcomes these campaigns ship for purchasers.“I used to be instantly impressed with how the Convo Ink expertise can scale content material and provides an actual time image of marketing campaign efficiency,” she added.Launched in September final 12 months, Convo Ink is a brilliant content material advertising and marketing engine connecting entrepreneurs, content material producers and publishers to ship branded content material and audiences with precision and scale.In April it launched an Australian first proprietary viewers measurement metric for entrepreneurs and businesses to optimise content material advertising and marketing campaigns primarily based on consideration.Rapley’s appointment is efficient instantly.–Top picture: Lena Rapley
https://www.mediaweek.com.au/convo-ink-appoints-lena-rapley-as-head-of-sales-following-growth/
