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B2B casino video games provider Kalamba Games has partnered with main affiliate platform First Look Games. The deal will ramp up the distribution of sport info and increase visibility with affiliate outreach on its wealthy portfolio of sport content material.
First Look Games is the final word platform for sport studios to connect with iGaming associates with its neighborhood collectively boasting over 20 million casino players around the globe. It provides publishers within the affiliate house entry to correct sport info, belongings and content material authorized to be used direct from the studios.
Kalamba Games says the partnership will assist it leverage its affiliate efforts in essentially the most environment friendly manner potential, rising publicity for brand new titles, such because the newly launched Rumble Ratz MegawaysTM and forthcoming titles, Fruitmax Caslinez and Machina Reloaded MegawaysTM.
The partnership will give Kalamba entry to the modern First Look platform, which already has direct entry to greater than 800 authorized associates.
Kalamba Games was shaped in 2016 with a mission to disrupt the igaming market by a robust mixture of modern content material and promotional instruments. Today, it’s greater than only a main improvement studio. It has develop into a know-how supplier and distributor through its personal BullsEye RGS, providing distribution and promo instruments with a give attention to regulated markets.
Gareth Dando, Kalamba Games advertising director, mentioned: “As we proceed increasing, having focused management of what we talk to the affiliate ecosystem is essential for us, and First Look Games is the platform to ship that. It manages the heavy lifting of affiliate outreach whereas including a complete and accountable manner to promote video games to players. From our viewpoint, this takes internet affiliate marketing to the subsequent stage and there’s nothing else within the business that may do this.”
(*20*) Galanis, managing director at First Look Games, mentioned: “We’re delighted that Kalamba Games has chosen First Look Games. It’s a longtime model with an thrilling pipeline. We look ahead to serving to assist them maximize their potential with extra publicity through the business’s most complete internet affiliate marketing hub.”
Related
https://europeangaming.eu/portal/latest-news/2022/09/15/121080/first-look-games-platform-will-increase-visibility-and-connect-kalamba-to-over-20-million-casino-players/
