Albert Cheng is transferring up at Amazon.
Cheng, who had been Chief Operating Officer at Amazon Studios, has been promoted to Vice President, Prime Video U.S., a brand new function underneath Prime Video chief Mike Hopkins.
Cheng beforehand reported to Jennifer Salke, Head of Amazon Studios, and can now report back to Hopkins, who’s SVP Prime Video & Amazon Studios.
The transfer signifies that Cheng will oversee the U.S. enterprise facet of the leisure operations, with Salke overseeing content material. It is an analogous construction to that of Disney, the place Dana Walden oversees the content material, after her current promotion, with Kareem Daniels overseeing distribution.
Salke continues to report back to former Sony Pictures TV chairman Hopkins.
The transfer comes after a giant six months for Amazon within the leisure area, buying MGM, launching The Lord of the Rings: The Rings of Power and kicking off Thursday Night Football.
Cheng will grow to be the “single-threaded chief” overseeing the corporate’s Prime Video enterprise within the U.S. with duty for P&L and income development. He will head up its model technique, model social, influencer advertising, advertising operations, media and viewers insights, and will likely be accountable for buyer acquisition, retention, and engagement with its leisure hub throughout SVOD, AVOD, and market.
Hopkins, in an inner notice, mentioned, “In occupied with how we place ourselves to construct on this development, it grew to become clear to me that we’d like a devoted chief to deal with our U.S. Prime Video enterprise.” (Read the total notice beneath.)
He added that Cheng will quickly reveal how he’ll arrange his crew. Amazon will even reveal how the Studios COO function and Studios content material advertising group will likely be structured.
Team,
2022 has been a really robust yr marked by great development and success for Prime Video. From buying MGM to the record-breaking success of The Rings of Power to final week’s kick-off of Thursday Night Football to this summer season’s launch of Clean Slate, this crew has come collectively and remodeled Prime Video in some ways. I’m so happy with what you will have all achieved and the way you proceed to ship for and prioritize our prospects.
In occupied with how we place ourselves to construct on this development, it grew to become clear to me that we’d like a devoted chief to deal with our US Prime Video enterprise. To that finish, I’d wish to share that Albert Cheng will tackle the newly created function of VP, Prime Video US, efficient instantly and reporting to me.
Albert will grow to be the single-threaded chief overseeing our Prime Video enterprise within the United States, with duty for the P&L and income development, and for driving and enhancing efficiency. He will proceed his management of US and Global tentpole programming technique and client insights. Albert will even head up Prime Video model technique, model social, influencer advertising, advertising operations, media and viewers insights, and will likely be accountable for buyer acquisition, retention, and engagement with our leisure hub throughout SVOD, AVOD, and Marketplace.
You will likely be listening to extra quickly on how Albert goes to prepare his crew and the way the Studios COO function and Studios content material advertising group will likely be structured.
This is a vital function, requiring the flexibility to assume large and to ship operational outcomes. I can’t consider anybody higher than Albert to take it on. Please be part of me in congratulating him on his new function.
-Mike
https://deadline.com/2022/09/albert-cheng-upped-to-vp-prime-video-u-s-amazon-1235124140/
