CANVAS United has been named HOKA’s international social media company of report. The digital company was awarded the enterprise via a aggressive overview and can be liable for constructing participating content material concepts that assist the model drive additional development with present and new viewers throughout digital and social channels.HOKA is one of the fastest-growing athletic footwear and attire manufacturers. It distinguishes itself within the market as a human-first efficiency model. CANVAS United simply launched ‘The FLY Report’, the primary of many social media content material sequence the company has deliberate for HOKA. The video sequence options actual individuals sporting HOKA sneakers within the wild, whereas additionally discussing their type and passions that encourage motion. This sequence caters to a way of life and fashion-forward shopper – increasing the HOKA social viewers whereas staying true to the model’s core efficiency and operating roots.“As HOKA has been experiencing unimaginable momentum this yr, we have been seeking to have interaction a digital company that shares our excessive vitality and artistic spirit,” mentioned Ashley Mayes, director of international model communications at HOKA. “CANVAS United is that company. The crew’s deep understanding of tradition and know-how together with their deal with efficiency and development made them the perfect associate to reinforce HOKA’s presence throughout all social media platforms.”The HOKA enterprise is a signature win for CANVAS United, which has additionally been in development mode since bringing on a brand new president, Mark Lainas, on the finish of 2021. The bicoastal digital company – which has workplaces in New York City and Huntington Beach, California – is a component of the independently owned UNITED COLLECTIVE, the place Mark additionally serves as chief innovation officer.“At CANVAS United, the whole lot we do is in service to shopper development and we perceive that manufacturers are more and more digital and social media advertising and marketing to be important growth-driving channels,” Mark mentioned. “Our method to social media is creatively pushed, know-how enabled and culturally attuned, past demographics, which can be instrumental in how we are going to speed up development for HOKA. We can be creating significant digital experiences to attach with the model’s passionate fanbase and runners of all talents whereas elevating HOKA’s core values together with its perception within the energy of humanity to alter the world.”
https://www.lbbonline.com/information/canvas-united-tapped-by-hoka-as-social-media-agency-of-record
