PR company Elevate is now celebrating 21 years in enterprise. To mark the milestone, Elevate has introduced a brand new management set-up with Claire Feely promoted to deputy managing director and Catherine O’Connor to senior account director. Founder Emma Kelly stays on as managing director, main a crew of 9 pushed by shopper insights and tendencies.
Founded by Kelly in 2001, Elevate has labored with over 300 shoppers over the last 21 years. The media panorama has fragmented in that point however the job of a PR company stays the identical with model storytelling on the coronary heart in addition to getting key marketing campaign messages and photos to the goal market. Influencer advertising and marketing now makes up one third of revenue.
Launch
Campaigns Elevate has labored on embody Reebok’s launch of the Diane Von Furstenberg assortment for Venus Williams at Wimbledon in 2003, Year of Irish Design 2015, the launch of the Charlotte Tilbury make up model in Ireland and the current Kildare Village growth and Schweppes’ summer season competition activations.
“The most notable change within the final 21 years is that PR now has a central function in advertising and marketing,” Kelly stated. “Advertising used to have extra clout at inter company conferences, however PR and influencer advertising and marketing have a extra distinguished voice in 2022. The pandemic confirmed the significance of PR companies as a trusted counsel to shoppers,” Kelly added.
Pictured are, from left: Elevate’s Claire Feely, Emma Kelly and Catherine O’Connor
https://advertising and marketing.ie/elevate-marks-21st-with-promotions/
