PHOENIX–(BUSINESS WIRE)–Steven Gross, chief advertising and marketing officer of the University of Phoenix was a featured visitor of the “Data-Driven CMO” podcast, hosted by Anda Gansca, CEO and co-Founder of Knotch, a content material intelligence SaaS platform that helps companions optimize their content material advertising and marketing efforts.
The podcast episode with Gross launched September 22, and options Gross offering insights on his management and advertising and marketing expertise, method and experience in transformational initiatives, constructing efficient, synergistic groups that collaborate throughout departments and organizations, extra absolutely understanding a scholar’s journey to selecting the University of Phoenix, and his ardour for working in larger schooling and serving to potential college students see how the college is usually a accomplice of their schooling and profession objectives.
“Choosing a better schooling establishment to pursue your objectives is a multi-stage determination,” shares Gross. “It must be acknowledged and handled with respect at each stage of that call. We focus on establishing clear accountability and clear measurement. Our college students are nice people who find themselves attempting to forge a greater life for themselves and on the lookout for a accomplice to assist them do it.”
In “Data-Driven CMO,” Gansca interviews CMOs who’re forward of the curve in the case of content material and knowledge, and the way every visitor makes use of each to maneuver their enterprise ahead. Each episode reveals distinctive views on the significance of the intersection of measurement and content material, in addition to private tales and profession recommendation from these advertising and marketing leaders.
“I like the best way Steve and his workforce are utilizing knowledge to simplify the advanced journey their college students take as they think about pursuing larger schooling,” states Gansca. “It’s not nearly advertising and marketing to potential college students however making it a collaborative effort to help their wants with the correct content material at each step of the decision-making course of.”
Gross shares how constructing credibility with a workforce requires open dialog: “I feel our core energy is that folks really feel the liberty to contribute, and we speak by way of concepts in a method that’s sincere, equitable and on the deserves. I like that we have been in a position to obtain that. It makes work higher: extra enjoyable, extra inclusive, extra productive.”
Prior to turning into the University’s chief advertising and marketing officer, Gross served as chief govt officer at Calvert Education. He holds a Master of Business Administration from The Wharton School and a Bachelor of Arts in economics and political science from State University of New York at Albany. Gross serves on the board of the Edwin Gould Foundation, targeted on enhancing schooling and profession incomes for low-income youth. He additionally serves on the Far From Timid Advisory Board, targeted on content material advertising and marketing and branding.
Gross has been with the University of Phoenix since 2019.
The full podcast episode is out there right here.
About University of Phoenix
University of Phoenix is frequently innovating to assist working adults improve their careers in a quickly altering world. Flexible schedules, related programs, interactive studying, and Career Services for Life® assist college students extra successfully pursue profession and private aspirations whereas balancing their busy lives. For extra data, go to phoenix.edu.
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