There in all probability has been no different tv community that has modified its model identification extra occasions than Freeform. Starting as CBN Satellite Service 45 years in the past, it was subsequently renamed CBN Cable Network, CBN Family Channel, The Family Channel, Fox Family Channel and ABC Family till Disney’s younger-skewing community adopted its present Freeform moniker in 2016.
The model transformation didn’t finish there. Two years after ABC Family grew to become Freeform with a multi-color lettering (Bottom proper within the picture above), the brand underwent a radical transformation with an emphasis on the 2 “F”s and the introduction of a tagline, “a bit ahead” (Top proper). Both redesigns had been completed beneath former Freeform President Tom Ascheim, who departed in 2020.
Two years into her tenure as Freeform President, Tara Duncan is placing her personal stamp with a model refresh.
A brand new emblem, which once more marks a big departure from its predecessors, launched in early September with the premiere of The Come Up. It is preserving the deal with the 2 “F”s however the similarities finish there, with a distinct shade palette and fonts. (Left within the picture above).
“Our new look was impressed by the concept that our viewers is continually evolving and at all times forming and we wished our look to replicate that notion,” mentioned Joe Ortiz, SVP Content Marketing, Freeform. “When in movement, the brand is transformative and divulges itself to the viewer, creating a way we’re by no means static and at all times rising.”
On the brand new look, Freeform’s advertising staff labored with design agency Collins.
“Tara, Joe and staff did a improbable job refreshing the Freeform graphics,” mentioned Debra O’Connell, president, Networks, Disney Media & Entertainment Distribution. “Our viewers are younger, irreverent and in some ways they’re at occasions of their lives the place they’re additionally evolving. This inventive is contemporary, energetic and exudes a dynamic power that we predict speaks completely to Freeform followers.”
https://deadline.com/2022/09/freeform-new-logo-1235131513/
