By Oluwatomiwa Ogunniyi
02 October 2022 |
8:24 am
Enioluwa Adeoluwa, also referred to as “Lip-gloss Boy” or “Beauty Boy,” is a multi-talented particular person who has positions as a author, host, media knowledgeable, influencer, and public speaker. Adeoluwa’s climb has been unmatched since 2020; he’s well-known for his movies through which he may be seen placing on lip gloss and making observations about his…
Enioluwa Adeoluwa, also referred to as “Lip-gloss Boy” or “Beauty Boy,” is a multi-talented particular person who has positions as a author, host, media knowledgeable, influencer, and public speaker. Adeoluwa’s climb has been unmatched since 2020; he’s well-known for his movies through which he may be seen placing on lip gloss and making observations about his each day life in Lagos.
As one of many few Nigerian guys working within the cosmetics and sweetness sector, Adeoluwa will not be solely expressing himself on-line like each different influencer, however he’s additionally breaking boundaries. He discusses his upbringing, influences, and the way he overcame the stigma related to being femme in Nigeria in an interview with Guardian Life.
What was your childhood like?
My childhood was fairly attention-grabbing. As a pastor’s youngster, I used to be a church boy, and it was numerous enjoyable. Aside from the truth that I did some fairly attention-grabbing actions, like taking part in with buddies, I lived in a really close-knit group in Akure.
When did you get into the wonder business and why lip-gloss?
I believe I began making beauty-influencing movies in 2019. I don’t suppose lip-gloss boy as a personality actually relate to magnificence influencing. When I do make-up and skincare movies, it’s after I do magnificence influencing. That is what I began with. One day, I used to be making a make-up video after which I used my lip gloss and ranted and it blew up. I want I may say “Oh, that is the explanation why it was lip-gloss and that is what makes it particular,” however there isn’t any of that, it simply fell on lip-gloss and that’s the way it grew to become lip-gloss. Beauty influencing has all the time been my love. I realized find out how to deal with my pores and skin by seeing my mom after I was a toddler. I believe I’m reaping the advantages now.
You are one of many few male magnificence influencers in Nigeria. In your expertise, what do you suppose is accountable for the stigma surrounding male make-up?
Being one of many few male magnificence influencers is thrilling. It is such a great alternative that I’m one of many first to do it, however there are new folks doing it as properly. I really feel like there’s simply this sense of fulfilment. When I began, lots of people talked concerning the stigma, however I’m glad it was completely different for me. I perceive the stigma directed in direction of it, however I really feel like that’s altering and that’s what illustration does. Once we hear extra success tales associated to magnificence male influencers, then folks will begin to develop into extra accepting of it.
What is your definition of self-care?
Self-care is what you make of it; it doesn’t really feel like work; it appears like care, since you are caring for your self. Saying to your self, I’m going to seek out love, going for a therapeutic massage or manicure are all types of self-care, and watching Netflix with household is one other type of self-care. That second the place you’re feeling relaxed, you’re feeling higher and also you simply really feel prefer it isn’t worrying to do, i imagine that second will outline self-care for you.
Ever since you’ve been within the public eye, you’ve repeatedly used your platform to advocate, particularly for femme males. With Nigeria being a conservative nation, how do you navigate via the negativity and what message are you hoping to move throughout?
No matter what you do, individuals are all the time going to speak, so I don’t see the negativity. Rather, I concentrate on positivity and I do know it’s a kind of safety. The message I wish to move throughout actually is illustration and what you seem like or who you’re doesn’t outline you. I attempt to keep away from interviews the place folks ask “femme this and that”. Why don’t you ask me about the way you have been capable of obtain firstclass at 19 or end your grasp’s diploma or get signed with manufacturers? One factor that is essential to me is to not let my life be primarily based on one factor. It doesn’t matter in case you are femme as a result of it is usually being completely different. Just telling your self “I may be profitable” is okay so long as you aren’t hurting anyone and so long as you’re engaged on it.
Content creation is one thing everyone seems to be doing now, however taking a look at your journey, you’ve carried out very spectacular issues along with your model offers. What has been your technique to face out within the influencer market?
Again, I might say it isn’t for everybody. Yes, it’s a flooded business proper now as a result of folks see that it’s a profitable business the place you can also make cash. But in case you are nonetheless making an attempt to get into it, make a reputation for your self and work in direction of that title, then ask your self, “what are you bringing that’s completely different?”
With influencer advertising and marketing, there’s additionally a technique. You must additionally perceive that it’s enterprise and be variety. I believe folks love variety folks to the extent that even when they haven’t met you, they’ll simply inform that you’re a loving and type individual. That is one thing about me that stands out.
One truth nobody is aware of about you?
I just lately received a canine. Her title is Princess.
https://guardian.ng/life/enioluwa-the-genz-superstar-paving-the-way-through-beauty-and-fashion-2/
