Are Content Marketers Paid What They’re Worth? Content Marketing Institute releases its first-ever analysis on content material advertising and marketing careers and wage
Content Marketing Institute releases its first-ever analysis on content material advertising and marketing careers and wage
Now is the right time to offer content material entrepreneurs and their staff leaders this wealthy perception into content material advertising and marketing as a profession so we are able to all advance the follow of content material advertising and marketing.”— Stephanie Stahl, common supervisor, Content Marketing InstituteNEW YORK, NEW YORK, UNITED STATES, October 5, 2022 /EINPresswire.com/ — For the primary time, Content Marketing Institute (CMI) simply printed a profession and wage survey to evaluate the state of content material advertising and marketing careers. The Content Marketing Career & Salary 2023 Outlook reveals eye-opening insights into the aspirations {of professional} content material entrepreneurs and the alternatives for corporations to extra successfully help their careers.DOWNLOAD YOUR COPY HERE: Cmi.Media/2023outlookContent Marketing Institute surveyed greater than 1,100 content material entrepreneurs to research key subjects like work-life satisfaction, profession growth, and pay expectations. The purpose is to assist content material entrepreneurs perceive their alternatives and positions – and assist the businesses who rent them develop significant roles and provide the sources and alternatives to maintain them.“We’re so excited to launch this inaugural survey on the state of content material advertising and marketing careers and salaries,” shares Stephanie Stahl, common supervisor, Content Marketing Institute. “Over the final three years, we’ve heard of the Great Resignation, the Great Dropout, and ‘quiet quitting’ on this risky jobs market. Content advertising and marketing is dealing with its personal second of reality. Now is the right time to offer content material entrepreneurs and their staff leaders this wealthy perception into content material advertising and marketing as a profession so we are able to all advance the follow of content material advertising and marketing.” Key Highlights:
-More than half of the content material execs who took the survey (56%) instructed us they’re very or extraordinarily happy with their present place.
-However, 57% instructed us they plan to search out one other place throughout the subsequent 12 months or are uncertain about their subsequent steps.
-Only 1 in 5 content material entrepreneurs report they’ve a transparent path for development inside their present firm.“Content entrepreneurs don’t lack creativity, concepts, or the flexibility to create nice content material,” explains Robert Rose, chief technique advisor, Content Marketing Institute. “What they lack is help in constructing a greater enterprise case for a useful content material advertising and marketing strategy, a proper staff, and a profession ladder inside their firm. We need content material entrepreneurs to get the pay and sources they deserve. These insights will assist.”There are many extra insights within the Content Marketing Career & Salary 2023 Outlook, together with:
-How a lot content material entrepreneurs earn (median wage)
-Unique profession priorities by age and gender
-Advice for recruiting and retaining the very best content material advertising and marketing talentRead extra concerning the survey at ContentMarketingInstitute.com.About Content Marketing Institute
Content Marketing Institute (CMI) exists to do one factor: advance the follow of content material advertising and marketing by way of on-line training and in-person and digital occasions. We create and curate content material experiences that train entrepreneurs and creators from enterprise manufacturers, small companies, and businesses the best way to entice and retain clients by way of compelling, multichannel storytelling. Global manufacturers flip to CMI for strategic session, coaching, and analysis. Organizations from around the globe ship groups to Content Marketing World, the most important content material marketing-focused occasion, ContentTECH Summit, and CMI digital occasions. Our neighborhood of 215,000+ content material entrepreneurs shares camaraderie and dialog. CMI is organized by Informa Connect. To study extra, go to www.contentmarketinginstitute.com.About Informa Connect
Informa Connect is a specialist in content-driven occasions and digital communities that enable professionals to satisfy, join, study and share information. We function main branded occasions in Marketing, Global Finance, Life Sciences and Pharma, Construction & Real Estate, and in various different specialist markets and join communities on-line year-round.Amanda SublerContent Marketing [email protected]
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October 05, 2022, 14:00 GMT
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