From the October 2022 challenge of Car and Driver.Forget canyon overlooks and coastal roads as a background on your automobile pics. There’s a brand new pattern that is all about comfort. As in, comfort retailer. As in, your nearest 7-Eleven. While many companies discourage automobile meets, the Slurpee purveyor actively encourages them, specifically via its official Instagram account, which recurrently reshares tagged automobile content material. We spoke with Marissa Eddings, senior director of digital and content material advertising for 7-Eleven, concerning the reputation of #carsof7eleven on Instagram and TikTook.C/D: When did you begin noticing automobile pictures that includes 7-Eleven?Eddings: We observed individuals tagging us of their “carfies” in entrance of 7-Eleven shops a number of years in the past, and we started posting automobiles in our feed in 2020. Last yr a TikTook person posted a video about 7-Eleven’s automobile Instagram content material, which led to a 40,000-plus-follower improve on Instagram in lower than 24 hours. To acknowledge these new followers and improve our automobile content material, the hashtag #carsof7eleven was born.Was there a noticeable uptick in automobile pictures tagged with 7-Eleven after you began resharing?Definitely. Between October 26 and November 9 alone, we noticed greater than 3600 new user-generated posts, and 85 p.c of them have been automobiles at 7-Eleven shops.Are there any particulars that might make a photograph roughly more likely to be reshared?Deciding which automobiles to reshare every week is a enjoyable problem. Vintage fashions, standout paint jobs, and luxurious automobiles below the 7-Eleven signal are usually featured weekly. But we love any and all inventive photographs that come our approach.Open GalleryThis content material is imported from OpenWeb. You might be able to discover the identical content material in one other format, otherwise you might be able to discover extra info, at their site.
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