Co-founder and Chairman of Tomorrow Group, Tina Judic, and Programmatic Account Director at Neo Media World, Shay Okelola, took to the Rakuten Advertising Main Stage and the Marin Software Pyramid Stage to welcome the keen attendees to Old Billingsgate as soon as once more. Tina and Shay launched the day’s classes that have been expertly curated by the PI LIVE workforce and the wonderful present sponsors.
As nicely as an amazing collection of keynotes, hearth chats, and panel classes protecting the 2 phases, the networking alternatives have been, as all the time, an amazing spotlight of the day. DJ Viv May was spinning tunes throughout lunchtime on the terrace, and post-show as attendees grouped along with their friends to share a cheerful hour drink pre-party at Proud Embankment.
Brand new for this 12 months is the Partnership Lounge – an unique area devoted to internet hosting conferences that may strengthen worthwhile partnerships. If you didn’t get an opportunity to take a look at the lounge right now, swing by tomorrow to entry personal tables and seating together with drinks and refreshments. Be certain to schedule your conferences for tomorrow utilizing the Event Hub to get all of these all-important conversations solidified.
The Pyramid Stage was well-liked!
Some of the classes you missed
Brand-to-Brand Partnerships: The Ultimate Convergence of Brand and Performance
Panellists from model, company, tech, and writer sides took to the pyramid stage to debate the ever-growing capacity to mix brand-building and client trust-lending, with trackable ROI. Brand-to-brand partnerships are not the brand new child on the block!
Some of the stand-out takeaways included:
Collaborative content material created as part of your partnership might be utilised throughout a number of channels to drive ROI long-term. Tech has come a good distance in regard to aiding brand-to-brand partnerships, however the want for a human aspect will all the time be there.Large manufacturers shouldn’t rule out partnerships with smaller manufacturers. Smaller manufacturers typically have area of interest audiences that may drive higher outcomes.
The buzzing present ground
AT YOUR OWN RISK! 30 Mins Inside the Mind of an Integrated Creative
Jo Arscott, an Awarding-winning Creative Director who has labored with international retailers together with Coca-Cola, P&G, and Walmart, fuelled attendees’ minds pre-lunchtime. In her keynote, she opened the viewers’s minds to how stepping away from the information, forecasts, analysis, and simply being your self, can deliver stunning enterprise alternatives, concepts and outcomes.
Jo put a heavy concentrate on how expertise doesn’t should be a hindrance to the inventive thoughts, however the energy of humanity can’t be underestimated. She mentioned, “The truth is, digital knowledge runs the world, however creativeness does too, and the 2 should work collectively.”
Lunchtime on the terrace
State of the Industry: 2022 Affiliate and Partner Marketing Trends
How do advertisers and companies really feel concerning the affiliate and associate advertising and marketing channel? The IAB performed an insightful report concerning the present state of the internet affiliate marketing business and introduced the outcomes right now at PI LIVE. Some of the important thing learnings that actually stood out have been that:
The hottest alternative of affiliate mannequin to develop income over the following 12 months amongst survey members is editorial/content material, carefully adopted by influencers.The fundamental reservation members mentioned they’ve when investing additional into the affiliate channel is the shortage of writer variety.Survey members imagine that in the price of residing disaster, the internet affiliate marketing channel might be considerably extra vital and precious than it was beforehand.
Day two of PI LIVE London kicks off tomorrow with breakfast and low at 8am (a lot wanted after tonight’s after-party!) main into one other day of not-to-miss classes that includes audio system from Boots UK, TikTok, Buzzfeed, and plenty of many extra large names…
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