Independent PR and creative agency Keep Left has launched a brand new model positioning, ‘Ideas People Choose’, aiming to undertake an audience-first technique strategy that focuses on incomes the viewers’s consideration.The reposition comes on the again of the agency constructing functionality throughout technique, creative and account administration, alongside PR and content material advertising.Keep Left first repositioned to an built-in PR and creative agency in 2019. In the previous two years, it made senior creative appointments together with ex-Leo Burnett Blair Kimber as ECD and Mike Doman as govt technique director.Speaking to Mumbrella, Caroline Catterall, Keep Left CEO, mentioned the reposition was prompted by Keep Left’s developed offering.ADVERTISEMENT
“Our processes and capabilities have all seen dramatic progress over the past couple of years – because of new hires and funding in new instruments. We aren’t ‘simply’ a PR agency anymore and our rising roster of shoppers and tasks displays that.“As we’ve labored by means of the re-brand, we’ve been acutely aware to not neglect what we regard as our superpower, and that’s the flexibility to earn consideration. This basically underpins Ideas People Choose which is about making use of an earned sensibility not simply to PR, however your complete advertising combine.”While PR service continues to be part of the core offering, Keep Left will construct on new initiatives which have been rolled on up to now six months, fusing the agency as ‘one-org’.The agency has launched the ‘creative trios’ – the pairing of an artwork director and copywriter with a PR specialist – difficult the place concepts come from now and giving earned media a voice from the start of the creative course of.Caroline CatterallCatterall mentioned Keep Left needs to create an agency mannequin that “breaks down silos” of earned, owned and paid media capabilities. When requested about whether or not there are dangers of generalisation and if the agency can be left with no specialty, Catterall instructed Mumbrella that Keep Left’s reposition goals to mirror “the face of recent communications as we speak and the place it must be”.“Our measurement and hiring technique over the past 18 months has given us two highly effective elements to verify the standard of the work isn’t compromised: range and depth,” she mentioned.“With the traces between PR and promoting more and more blurred, we expect it’s an enormous benefit to suppose extra about the issue and preferrred answer when a quick is available in, versus being restricted by a slender service offering that can lead us to think-channel-first.“You’d be amazed how typically a ‘straight’ PR transient turns into an owned-led content material collection or digital expertise. The world doesn’t suppose in earned, owned and paid so neither will we.”Keep Left will launch a brand new content material collection on 1 November on its twenty first birthday.
https://mumbrella.com.au/pr-and-creative-agency-keep-left-repositions-with-all-round-offering-760571
