Symplify names Stephen A. Crystal, President of Symplify US as part of North American Growth Plan

Symplify names Stephen A. Crystal, President of Symplify US as part of North American Growth Plan
Symplify names Stephen A. Crystal, President of Symplify US as part of North American Growth Plan

Symplify Names President of Symplify US Press Release Icon
LAS VEGAS, NV, UNITED STATES, October 19, 2022 / — Symplify, the market chief in CRM and AI cloud options, has elevated its concentrate on the North American on line casino and that iGaming market and has created a US entity, Symplify US, naming Stephen A. Crystal as President of Symplify US. Crystal will carry this accountability whereas persevering with to serve as Founder and CEO of SCCG Management. 
Symplify’s CEO, Robert Kimber stated: “As part of the Symplify story, I’m happy to welcome the subsequent and pure step of Symplify, establishing a everlasting presence inside the continental United States. The gaming market within the US is turning into residence away from residence for Symplify expertise. We meet like-minded innovators who want a platform that understands the wedding of conventional on line casino leisure and the expectation of the newly transitioned digital consumer. Applying our thorough understanding of the digital gaming market, along with SCCG’s shut knit relationship with brick-and-mortar casinos, has confirmed to be very profitable. Establishing a US base with my good friend and colleague Stephen Crystal in cost, is an thrilling and self-evident alternative for Symplify.”
Symplify, by means of its continued improvement of a set of new merchandise primarily based on evaluation of present market demand, seeks to extend its efforts to place these new capabilities within the arms of US brick-and-mortar and on-line gaming operators.  
SCCG Management Founder and CEO Stephen Crystal stated, “The highly effective capabilities created by the Symplify suite of options – powered by AI and Machine Learning – usually are not solely industry-leading, however they’re additionally {industry} firsts. A decade in the past, AI was a advertising and marketing time period broadly plastered throughout merchandise to attract unwarranted consideration to the emergent expertise. Today, machine studying has graduated from being the true expertise powerhouse throughout sectors like well being care, finance, retail gross sales, journey, and social media. Symplify is the one CRM answer supplier that has leveraged Machine Learning as the anchor for on line casino gaming operators. Now it falls to the workforce at Symplify US to assist share the ability of the Symplify answer with North American on line casino gaming operators. We wish to let their advertising and marketing groups know that we’ve a CRM answer that provides worth with out the price of an excessive amount of labor, time, and a spotlight.” 
The developments made to assist North American on line casino gaming have been showcased at SBC and, most lately, at G2E and have met with strong approval by {industry} leaders.” 
Symplify is aware of that in iGaming CRM, there’s by no means any scarcity of concepts inside advertising and marketing groups. The shortfall comes at execution. Symplify is the only CRM Ecosystem that gives gaming operators throughout ten communication channels. Symplify brings to the desk, precisely what you want out of your CRM platform: 
– Razor-sharp real-time integration 
– Churn prevention and AI automation as commonplace 
– Customer lifecycle planning 
– Cohort evaluation and segmentation 
– Geolocation marketing campaign begins 
– On web page AI personalization 
– Deliverability ensures for each Email and SMS 
Symplify has a portfolio of lots of of gaming prospects, and its customers say: 
– “Symplify has enabled the administration of whole buyer lifecycles and advertising and marketing automation with out the necessity for large CRM groups.”
– “It’s quite simple to study with none prior CRM, technical or HTML data.” 
– “It’s received a fantastic consumer expertise, logical steps, and all the things’s straightforward to seek out.” 
– “The Expertise pages give full steering on all the things with easy step-by-step and video directions.” 
– “The Symplify Email editor is by far the most effective. You can drag and drop and construct a phenomenal electronic mail in simply minutes.” 
Symplify is an award-winning SaaS firm headquartered in Stockholm, Sweden, with workplaces in Malta, Italy, Spain, Denmark, USA, Hong Kong, and Canada. With over 20 years within the {industry}, Symplify creates actually personalised participant experiences by means of an AI-driven CRM ecosystem that includes cutting-edge expertise, the place prospects are in management of their very own information. Their success stems from working carefully with their prospects and growing options enabling the CRM workforce to be finest in school. Symplify brings you the long run of iGaming CRM, now. 
SCCG Management is a consultancy specializing in sports activities betting, iGaming, sports activities advertising and marketing, affiliate marketing online, expertise, mental property safety, product commercialization, esports, capital formation, M&A, joint ventures, on line casino administration, and governmental and authorized affairs for the on line casino and that iGaming {industry}. 
Stephen A. Crystal was, from 1992 – 2000 prime USA gaming regulatory and licensing Attorney for casinos, riverboats, and tribal gaming. From 2000 – 2006, Crystal was the proprietor and operator of a number of casinos on Fremont Street, in Las Vegas, NV, as President and co-Founder of Barrick Gaming, using hundreds and managing 2500 lodge rooms and 250,000 sq. toes of gaming in six properties. From 2007 – 2018 Stephen Crystal served in a number of senior govt roles within the gaming {industry} and made quite a few gaming expertise investments and exits, together with ETGs and Esports. From 2019 to the current, Stephen Crystal constructed Las Vegas-based SCCG Management into the biggest worldwide boutique advisory agency for iGaming, sports activities betting, and on line casino operations in 11 nations. During this era, Stephen additionally served as Head of North America Development for Betfred Sportsbook USA, opening up shut to twenty statewide markets.
CONTACT Stephen A. CrystalSCCG Management+17029182939 ext.electronic mail us hereVisit us on social media:LinkedIn

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October 19, 2022, 10:00 GMT

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