Pointspay partners with Gulf News for a seamless digital subscription experience

Pointspay partners with Gulf News for a seamless digital subscription experience
Pointspay partners with Gulf News for a seamless digital subscription experience

Dubai: MarPay know-how is remodeling loyalty packages by creating a seamless, easy and easy consumer experience that may preserve prospects coming again, says Lansy Joseph, Chief Innovation Officer and Head of Pointspay at Loylogic.
Customer loyalty has by no means been tougher to encourage or extra essential to retain. The explosion of ecommerce has made it attainable to purchase virtually something at any time with simply a few clicks, or faucets, of a button. This has created a cacophony of selection for shoppers – their consideration is turning into more and more fragmented, and they’re turning into transient as a outcome.

With dwindling loyalty which means larger advertising and marketing prices and fewer predictable income streams for manufacturers and retailers, many companies are succumbing to the pure temptation to chop costs. However, this reactive strategy is resulting in a speedy race to the underside, and it doesn’t should be this manner. There are extra sustainable methods to win long-term loyalty.

What’s the position of loyalty packages in in the present day’s retail panorama?

Loyalty program members in the present day need new methods to earn and spend their factors. They are – rightly – demanding extra selection, extra management and fewer complexity with regards to accumulating them or cashing them in. And manufacturers and retailers should rise to the problem. To fulfill rising expectations, companies ought to discover new advertising and marketing and cost methods, from affiliate packages to spice up individuals’s points-earning potential, to sensible options that make factors go additional with regards to redemption.

But in apply, many conventional loyalty affiliate marketing online packages are stuffed with friction, which means members are lacking out on factors or experiencing delays with regards to crediting them. Naturally, that is inflicting frustration and disengagement, which might erode arduous gained loyalty.

To reap actual profit from affiliate partnerships, each loyalty packages and on-line retailers want to seek out a solution to optimise the tip consumer experience. Sitting on the intersection of affiliate marketing online and cost, MarPay know-how, like Loylogic’s Pointspay, can unlock these advantages.

How does Pointspay work?

By connecting on-line retailers with main loyalty packages and their hundreds of thousands of prosperous members, Pointspay permits members to spend their factors and miles together with money each time they store at choose on-line shops – and earn extra factors when making a buy with affiliated retailers. Our cutting-edge know-how irons out the normal ache factors within the buyer journey to create a seamless, easy and easy consumer experience that may preserve prospects coming again. Points earned could be credited immediately, whereas consumers achieve whole management and selection over how they spend their factors at checkout.

Who advantages from Pointspay?

Everyone concerned! What’s sensible about Pointspay is that it drives much more worth for members, packages and retailers.

Members of a number of main loyalty packages akin to Etihad Guest, Etisalat Smiles and Jumeirah One are all in a position to pay by way of Pointspay and seamlessly spend and acquire factors with our rising portfolio of widespread retailers and experiences – together with SharafDG, Jumbo, The Entertainer, Yas Waterworld and Warner Bros World. Check out our rising listing of retail and experience partners for Etihad Guest and Jumeirah One members.

We are excited to have added Gulf News to our lineup. For the primary time, loyalty program members will be capable to use factors earned to purchase a digital subscription to Gulf News, serving to consumers to purchase extra while paying much less. Meanwhile, factors could be earned by all purchases from the publication, permitting consumers to gather their favorite factors on every day life-style bills. From October 15 till November 15 2022, Pointspay is operating its Shop&Win marketing campaign, whereby everybody who transacts with Pointspay will enter a prize draw with a likelihood of successful 100,000 Etihad Guest Miles.


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