“Consumers right now are really omnichannel, and so they’re within the driver’s seat on the subject of eCommerce. They can tailor how they store, what social media platforms they use and the place they store to their particular person preferences,” stated Rachel Tipograph, Founder and CEO of MikMak.
NEW YORK (PRWEB)
October 25, 2022
MikMak, a number one eCommerce acceleration platform, right now introduced that the U.S. Patent and Trademark Office has awarded the corporate a U.S. patent for the MikMak Commerce element of its platform. The invention, U.S. Patent No. 11,475,487, outlines the important thing applied sciences used to energy multi-retail choice and checkout inside on-line video advertising and marketing campaigns. This allows manufacturers to supply their prospects the flexibility to decide on checkout choices from a number of on-line retailers. Additionally, for on-line video, MikMak Commerce will be leveraged throughout all media, together with social, print, show, CTV, influencers, and model.com.
For manufacturers trying to successfully make the most of their on-line advertising and marketing {dollars} in 2022, offering prospects with a number of checkout choices so as to keep away from out-of-stock points is vital. According to information from Statista, in 2022, greater than half of worldwide e-shoppers reported being unable to buy merchandise as a result of merchandise being out of inventory.
“Consumers right now are really omnichannel, and so they’re within the driver’s seat on the subject of eCommerce. They can tailor how they store, what social media platforms they use, and the place they store to their particular person preferences,” stated Rachel Tipograph, Founder and CEO of MikMak. “The multi-retailer flexibility that MikMak Commerce allows is not only nice for shoppers, it’s vital for manufacturers trying to enhance advertising and marketing effectiveness and keep away from retail out-of-stock points.”
Coupled with MikMak Insights, MikMak Commerce permits client product firms to know and ideal their shoppers’ on-line journey, drive on-line gross sales at retailer websites, and optimize their media and advertising and marketing spend. For extra info on MikMak, click on right here.
About MikMak:
MikMak is the main world platform for eCommerce acceleration for multichannel manufacturers and gives analytics and eCommerce enablement software program to assist product producers and CPG firms perceive their shoppers’ on-line conduct, decide the most effective use of selling {dollars}, and drive on-line gross sales.
MikMak’s buyers embody Wavecrest Growth Partners, VaynerMedia, Luminari Capital, SLOW Ventures, UTA Ventures, Brave Ventures, Lunch Partners, Madrona Pioneer Fund, Bazaarvoice founder Brett Hurt, HookLogic founder/CEO Jonathan Opdyke and founding CRO John Roswech, Foursquare CEO David Shim, and Kargo CEO Harry Kargman.
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