The survey additionally discovered that TikTok movies have prompted customers to journey longer distances for brand new eating experiences, in addition to swayed them to spend more cash than they normally would on eating places. Of the TikTok customers surveyed, 30% have traveled longer than they usually do to go to a restaurant after seeing it on TikTok, and 28% have visited a restaurant that was barely dearer than the ones they normally go to after seeing it on TikTok.
“What this survey exhibits is that this once-dismissed social community, TikTok, has fully modified the means individuals behave, the place they spend their time, and extra importantly, how they spend their cash,” mentioned Ryan Goff, EVP, Social Media Marketing Director at MGH. “TikTok really is a restaurant marketer’s dream-come-true. There aren’t many different instruments we now have left in our advertising and marketing toolbox that may drive the type of influence promised by TikTok by means of this survey.”The nationwide survey additionally revealed the explanation why TikTok customers selected to go to a restaurant after seeing it on the platform:
72% mentioned it was appetizing-looking meals
45% mentioned it was a distinctive menu merchandise
42% mentioned it seemed like a enjoyable place to go along with mates or household
38% mentioned it confirmed a cool means of serving the meals or drink
37% mentioned it confirmed a cool environment
30% mentioned it had a nice view
For extra insights and infographics from MGH’s survey, go to https://restaurantmarketing.mghus.com/weblog/tiktoks-major-influence-on-todays-dining-behavior
About the Survey
Results are based mostly on a nationwide survey of 1,139 U.S. TikTok customers. The survey was fielded July sixteenth – July 18th, 2022 utilizing SurveyMonkey Audience. The margin of error is +/- 3.06%
About MGH
Based in Hunt Valley, Md., MGH is an built-in advertising and marketing and communications company providing branding and design, social media advertising and marketing, digital media shopping for, conventional promoting, influencer advertising and marketing, public relations, internet design and improvement, and analysis for the restaurant business and past. MGH is a two-time winner of the Ad Age Best Places to Work award.MGH’s present and up to date restaurant franchise advertising and marketing shoppers embrace Which Wich, bb.q Chicken, Nestlé Toll House Cafe by Chip, Round Table Pizza, Mason’s Famous Lobster Rolls, Rosati’s Pizza, Swensons Drive-In, 16 Handles, Ledo Pizza, Great American Cookies, SoBol, Hot Dog on a Stick, Marble Slab Creamery, and Marco’s Pizza.Visit http://restaurantmarketing.mghus.com for extra data on MGH and its franchise restaurant advertising and marketing providers or join with MGH through: Facebook at https://fb.com/mghus; Instagram at https://www.instagram.com/mghmarketing; LinkedIn at https://www.linkedin.com/firm/mghmarketing/; or YouTube at https://youtube.com/mghtv.SOURCE MGH, Inc.
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