TORONTO, Oct. 25, 2022 (GLOBE NEWSWIRE) — Viral Nation, the worldwide influencer advertising and marketing and expertise pioneer, right now introduced that it has acquired Eight Seven Media, an award-winning content material manufacturing firm that gives full-service video creation and monetization capabilities for manufacturers {and professional} athletes. Eight Seven Media has labored with among the world’s largest manufacturers, together with the UFC, DraftKings, and ASRV, and with high expertise akin to Julio Rodriguez, Tyreek Hill, Sydney McLaughlin, Tyler Cameron, and plenty of extra. Founded in 2018 by Dylan Scance, Eight Seven Media offers manufacturers and expertise with bespoke content material manufacturing companies. Scance initially positioned an emphasis on skilled athletes, supported by a imaginative and prescient to present sports activities followers unprecedented entry to the lives of their favourite athletes, whereas concurrently giving athlete’s a voice to manage their very own narrative and personal their content material. Eight Seven Media will broaden Viral Nation’s content material providing into the newly-created VN Studio. VN Studio will carry collectively Creative Strategy and Production expertise to create an agile, technology-powered hub for content material creation, distribution, and monetization throughout Brands, Creators, Athletes and Talent. “Eight Seven Media’s best-in-class video manufacturing and monetization capabilities are an ideal launching pad for VN Studio,” stated Lauren Crampsie, President, Viral Nation. “We are assured that our new Studio strategy will probably be on the coronary heart of our Viral Nation platform; mission-built to revolutionize expertise for the Creator financial system and the Brands who aspire to be part of it.” The newly-formed VN Studio will probably be run by Scance and Brandon Lentino, an early worker and Executive Vice President at Eight Seven Media. Scance and Lentino labored carefully within the growth of Eight Seven Media’s success by an elevated inventive imaginative and prescient and a client-centric strategy to their work with model and expertise companions. “Our precedence is making certain that an evolving workers of thought-leading strategists, spirited creatives and agile producers function in an surroundings of intoxicating inventive inspiration and cutting-edge content material creation,” stated Lentino. “This is significant with a purpose to facilitate the highest-quality work on behalf of Viral Nation’s model and expertise companions.” VN Studio presently contains 30 workers serving manufacturers akin to Coca-Cola and Walmart, in addition to a rising roster of athletes and expertise companions. Terms of the transaction weren’t disclosed. The acquisition is efficient instantly. About Viral NationViral Nation is a brand new media innovation group that powers the social ecosystem by built-in options that align technique, expertise, media, and expertise. Viral Nation contains full-service inventive company, VN Marketing; creator and athlete-influencer administration companies, VN Talent and VN Sports; and expertise division, VN Tech. With illustration in eight international locations and the trade’s largest influencer community, our various, multidisciplinary groups are proud to gas progress for the world’s main manufacturers, together with Anheuser-Busch, Baidu, Campbells, The Coca-Cola Company, Disney, eOne, Microsoft, Meta Platforms, Tencent, TJX, Uber, and Warner Brothers. For extra info, please go to www.viralnation.com. Instagram: @ViralNationTwitter: @ViralNationIncLinkedIn: Viral Nation Inc. Media Contact:Gabriella SchatzDiGennaro [email protected]
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