Dentsu Creative names Andrea Terrassa as Global COO, announces other key hires

Dentsu Creative names Andrea Terrassa as Global COO, announces other key hires
Dentsu Creative names Andrea Terrassa as Global COO, announces other key hires

DENTSU CREATIVE has introduced key members of its international management workforce. Andrea Terrassa has been named Global Chief Operating Officer; Iván Czwan Altobelli, Global Chief People Officer; Julie Scelzo, Global Clients Chief Creative Officer and Jon Dupuis, Global Clients President. 
Together they’re tasked with constructing and sustaining a tradition of creativity, via operational excellence, attracting and retaining world-class expertise and guaranteeing seamless collaboration, to make sure that shoppers obtain the complete potential of Modern Creativity, DENTSU CREATIVE’s expanded capabilities and daring ambition. 

Dentsu International, Chief Creative Officer, Fred Levron commented, “We are on a journey to design the inventive community of the long run. Andrea is doubtless probably the greatest in the case of engineering fashionable buildings and processes, whereas Iván is prime within the sport to onboard the most effective subsequent technology of expertise. In Julie and Jon we’ve got distinctive driving drive, who collectively will ship probably the most compelling supply to satisfy the wants of, and appeal to extra, international shoppers. They say, “If you don’t like change you’ll not like irrelevance”, and we’re constructing for change.” 

Andrea has acted as Chief Operating Officer of DENTSU CREATIVE Americas since 2021, the place she was instrumental within the organizational and transformation efforts of transferring from 11 company manufacturers to a few, and joined dentsu International in 2018 as Chief Operating Officer for 360i. Andrea will work intently with the Global Operations groups throughout all areas of the enterprise, together with Media and CXM, led by dentsu International’s Global Chief Operating Officer, Nnenna Ilomechina, to assist obtain the enterprise’ ambition of providing Horizontal Creativity to shoppers and being the world’s most built-in inventive community. 
Global Chief Operating Officer, Andrea Terrassa stated, “The potential that may be achieved via harnessing the depth and breadth of our capacities, and the unimaginable expertise at DENTSU CREATIVE is immense. Pivotal to reaching this, and extra, can be best-in-class operations, and I couldn’t be extra excited to supply this to our folks and shoppers. Every day I’m impressed by the dynamism and smarts of our unimaginable neighborhood and am so completely happy to be a part of DENTSU CREATIVE’s bold journey.” 
As Global Chief People Officer for DENTSU CREATIVE, Altobelli will oversee all Human Resource capabilities, together with an bold expertise acquisition technique. He joined dentsu International in 2021 from Accenture Interactive, the place he performed a key position in delivering its Creative and Digital company integration for businesses together with Karmarama, Rothco, Droga5, Creative Drive, MXM and PacificLink. Working with Fred Levron, the 2 have been a driving drive behind latest high-profile international hires at DENTSU CREATIVE together with Chicago’s CCO, Pedro Perez and Italy’s CCO, Riccardo Fregoso. 
Global Chief People Officer, Iván Czwan Altobelli added, “An company is nothing with out its Talent and I’m extremely proud to be main the People workforce right here, the place attracting, nurturing and championing the most effective Talent is such a precedence throughout the management workforce. From supporting new joiners, to setting our leaders up for achievement, we’re holding ourselves as much as excessive requirements at DENTSU CREATIVE and have huge ambitions in movement for our folks, enterprise, and tradition.”  
In her new position, Scelzo will guarantee inventive excellence for international shoppers specializing in delivering fashionable inventive concepts that Create Culture, Change Society and Invent the Future. Since 2018 Scelzo has served as Global Executive Creative Director for DentsuMB’s American Express enterprise. Before that, Scelzo spent a number of years as a inventive director at Leo Burnett, FCB and Meta. Prior to becoming a member of Dentsu, she was the Executive Creative Director of Pandora Music. Using this expertise, Julie will look to supply enhanced content material advertising and marketing, leisure and IP inventive methods, as properly as guarantee creativity delivers horizontally for the consumer, from content material to commerce, media to CXM. 
Global Clients, Chief Creative Officer, Julie Scelzo stated, “Since we launched DENTSU CREATIVE in June the vitality to stay as much as our promise to the business has been superb. I’m so proud to be within the place to set the bar for inventive excellence throughout the community, lead our proficient groups, and assist our international shoppers rework their manufacturers and enterprise via the ability of recent creativity.” 
Dupuis will work with DENTSU CREATIVE’S management groups globally to make sure that shoppers are supplied with highly effective built-in options to attain daring new executions that join with the most important attainable viewers in contextually related methods. The key to this can be utilizing information and know-how to attach the appropriate international expertise round the appropriate international consumer briefs and construct groups that mirror the fashionable world. Dupuis has been with dentsu since 2017, when he joined as Global Managing Director for dentsuMB and was promoted to Global President and CEO in 2019.
Global Clients, President, Jon Dupuis stated, “While creativity that delivers enterprise impression sits on the coronary heart of our enterprise, a concentrate on offering shoppers with a seamless expertise globally is the engine at DENTSU CREATIVE. It is with nice pleasure that I tackle this position and companion with Julie to supply success and satisfaction for our international shoppers.”

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