Neiman Marcus Debuts Holiday 2022 Campaign: Make the Moment

Neiman Marcus Debuts Holiday 2022 Campaign: Make the Moment
Neiman Marcus Debuts Holiday 2022 Campaign: Make the Moment

The 360° marketing campaign—celebrating the vacation season with daring vogue, memorable luxurious items, and philanthropy—launches at this time.
DALLAS, Oct. 26, 2022 /PRNewswire/ — Neiman Marcus proudly pronounces the launch of its Holiday 2022 marketing campaign titled Make the Moment. This model new, company-wide endeavor incorporates a 360° method, inspiring joyful festivity, new twists on traditions, and big-hearted inspiration throughout promoting, in-store visuals, particular occasions, digital content material, and movies, in addition to the revered Christmas Book and annual Fantasy Gifts.
“Our Make the Moment marketing campaign is an extension of our model concept, Live Your Luxury,” says Darren “Daz” McColl, Chief Marketing Officer, Neiman Marcus. “It takes the freedom and the boldness of particular person fashion and locations it in a vacation setting, the place extremely memorable, tradition-twisting moments are made. It’s a celebration of optimism and inclusivity wherein relationships are cherished. Our Make the Moment tales spotlight Neiman Marcus’ distinctive capability to curate and ship the extraordinary.”
Make the Moment’s visible tone facilities on festivity, group, and significant celebration. A joyous reflection of inclusivity can be key, and of vital significance this vacation season. Whether demonstrating love and admiration by way of romantic, pleasant, familial, or skilled settings, Make the Moment’s message is that the holidays, whereas stuffed with merrymaking and socializing, are additionally a time for creating moments powered by function, authenticity, and intent. The digitally led marketing campaign seems each nearly and in shops, whereas concurrent content material is distributed by way of electronic mail, paid and natural social media advertising and marketing, particular occasions, retailer experiences, and extra. A lightweight hearted video collection depicts prospects in varied gift-seeking and event styling eventualities with their trusted fashion advisor to bolster our technique to empower each buyer with the luxurious of a relationship. Make the Moment was predominantly shot on location in New York, from Manhattan’s accommodations, bars, and personal properties, to idyllic Upstate settings, with advisor movies shot in LA.
Make the Moment’s anchor component is the beloved Christmas Book, Neiman Marcus’ annual tome devoted to seasonal buying and festive finery. (The Christmas Book has been constantly reimagined for over ninety years.) It consists of related story-based chapters, opening with a curated assortment,  All Through the House. All Through the House frames dwelling and vacation entertaining alongside occasion-ready vogue, whereas a various, multi-generational household energetically blends unconventional holidaymaking (a Christmas tree arrange by the pool, for one) with tried-and-true traditions. Ultimately, the spirit is ebullient, the temper is excessive, and the smiles are vast as this household celebrates the night time earlier than with kid-like mischief (piling a golf cart excessive with gourmand treats, for one) and, in fact, the boldest and chicest of the season’s sartorial choices, with over 260 manufacturers — starting from Saint Laurent to Christian Louboutin to Moncler — featured in the combine.
All Through the House units the stage for the remainder of The Christmas Book, which incorporates tales akin to High Note, a Christmas song-inspired shoot that is all about an extroverted, season spotlight-stealing wardrobe, and RSVP Me, which is devoted to magnificence and jewellery; it focuses on these pre-party situations of quiet time, when pleasure is constructing for the night time forward. Overall, optimism, inclusivity, and unforgettable moments abound throughout vignettes that depict eveningwear, elegant daywear, element-ready outerwear and ski-wear, tailor-made appears and extra, on your key vacation moments. Make the Moment encourages Neiman Marcus prospects to welcome the new and the surprising this yr by partially letting go of conference and including a ‘dwell your luxurious’ twist to your traditions by embracing a mindset of enjoyable, freedom, and positivity. When this occurs, indelible joy-filled moments are made.
The Christmas Book includes a distinctive new function for 2022: an Augmented Reality (AR) expertise activated by a QR code on the cowl, which empowers prospects to develop into their very own creators. Neiman Marcus has created a collection of AR expertise filters: A “NM Christmas Tree” and a “NM Christmas guide.” When scanning the QR code, smartphones will mechanically open Instagram tales, with each filters at the prepared. The Christmas Tree filter permits for the digital ornament of a tree which you could nearly place inside your private home, workplace, by the pool or wherever you select, whereas the Christmas Book filter conjures up prospects to take {a photograph} that may operate as a customized cowl shot, so you possibly can seem as a part of the conventional Christmas Book cowl.
Make the Moment additionally serves as a complementary car to launch Neiman Marcus’ devoted Ski & Snow assortment. This distinct curation—with a devoted part in marketing campaign and The Book-–contains each technical-wear and après ski necessities. Ski and snow, along with the classes above, can be promoted all through Make the Moment’s omni-channel marketing campaign.
Neiman Marcus fashion advisors are available to help and curate prospects’ vacation season dressing wants, with inspiration from Make the Moment or if going a distinct route (a second is barely a second if it is particular person and particular to the creator). From unique items to dwelling decor and entertaining necessities, fashion advisors are there to assist create your gifting moments, guiding prospects each step of the manner by way of in-store consultations or digital video calls, emails, texts, or direct messages. Neiman Marcus’ inCircle program is offered to supply providers akin to reward wrapping, boxing, and extra.
Featured in The Christmas Book are Neiman Marcus’ famed Fantasy Gifts, which, in 2022, are all about creating unforgettable and inimitable moments in keeping with the marketing campaign’s identify. Bold, thrilling, joyful, and philanthropic (proceeds from Fantasy Gift gross sales are donated to a variety of charitable causes), these one-of-a-kind unique creations embody:

A Regal Moment: A Cartier tiara, which can be transformed to a necklace, of over 600 diamonds circa 1935 ($3.2 million). Charitable giving: The Heart of Neiman Marcus.
A Dream Moment: A customized Maserati Grecale Trofeo SUV rendered in collaboration with Mattel’s Barbie (together with a Barbie pink paint scheme, $330,000). Charitable giving: Barbie Dream Gap Project, an ongoing world initiative that companions with charities to assist take away obstacles by offering equal alternatives for ladies.
An Equestrian Moment: An unique journey to Aspen to take part in personal polo classes with Ignacio “Nacho” Figueras and Melissa Ganzi (whereas staying in the ultra-luxe St. Regis and attending the Aspen Polo Tournament, $295,000). Charitable giving: Boys & Girls Club of Palm Beach County- Neil S. Hirsch Family Boys & Girls Club of Wellington
A Festive Moment: A customized curation of vacation decorations by Jim Marvin, the beloved grasp of special-occasion staging ($190,000). Charitable giving: The Heart of Neiman Marcus.
A Connoisseur Moment: A Hestan Napa Valley luxurious weekend, together with intimate cooking courses with famend Chef Thomas Keller. To additionally embody a spherical of golf with Chef Keller and Hestan CEO and Founder Stanley Cheng, dinner at the French Laundry and different beautiful eating experiences, and an unique Hestan CopperBond cookware set ($175,000). Charitable giving: The Keller Restaurant Relief Fund, which helps members in want from the restaurant group.
A Sweet Moment: A customized space-themed mini-golf course set up at dwelling by the experiential artwork maestros Sweet Tooth Hotel ($200,000). Charitable giving: The Boys & Girls Club of America.
A Bespoke Moment: A customized reinterpretation of a signature perfume and Parisian escape with the perfumer Maison Francis Kurkdjian ($65,000). Charitable giving: The Heart of Neiman Marcus.
An All-Star Moment: Shoot hoops with none aside from NBA legend Scottie Pippen and his son, Lakers guard Scotty Pippen Jr. ($333,333). Charitable giving: Chi Prep Academy, a non-profit personal highschool that focuses on introducing athletes to enterprise practices as they relate to sports activities.

This vacation season, Neiman Marcus is proud to again one other philanthropic endeavor: The firm is a long-standing associate of Boys & Girls Clubs of America, whose devoted mission is to construct nice futures for all younger individuals by addressing points together with meals insecurity, lack of educational entry, and inequality. Neiman Marcus has donated greater than $1,000,000 over time, and invitations prospects to make on-line and in-store donations to Boys & Girls Clubs of America (Neiman Marcus bank card holders may donate).
The Holiday 2022 marketing campaign is now viewable on-line at NeimanMarcus.com and all Neiman Marcus shops.
Neiman Marcus prospects might uncover unique entry, world-class service, and one-of-a-kind experiences each on-line and in individual. As a vogue authority and established {industry} chief, Neiman Marcus welcomes prospects to go to our shops and discover personal buying appointments with professional fashion advisors.
Follow alongside @neimanmarcus and #neimanmarcus on social media. Link to property right here.
#NeimanMarcus|#LiveYourLuxury
ABOUT NEIMAN MARCUS
Neiman Marcus is a Dallas-based luxurious retailer, offering prospects entry to unique and rising manufacturers, anticipatory service, and distinctive experiences since 1907. Each day, Neiman Marcus connects with prospects worldwide whereas delighting them with distinctive experiences throughout a 37-store presence in the U.S., the largest U.S. e-commerce luxurious platform, and industry-leading distant promoting and personalization know-how. From delectable eating and indulgent magnificence providers to bespoke experiences and unique merchandise, there’s something for everybody. To sustain with the newest information and occasions at Neiman Marcus, go to neimanmarcus.com or observe the model on Instagram, Facebook, YouTube, and Twitter.  
Neiman Marcus Group is a relationship enterprise that leads with love in every thing we do for our prospects, associates, model companions, and communities. Our legacy of innovating and our tradition of Belonging information our roadmap for Revolutionizing Luxury Experiences. As certainly one of the largest multi-brand luxurious retailers in the U.S., with the world’s most fascinating model companions, we’re delivering distinctive merchandise and clever providers, enabled by our investments in knowledge and know-how. Through the experience of our 10,000+ associates, we ship and scale a personalised luxurious expertise throughout our three channels of in-store, eCommerce, and distant promoting. Our NMG|Way tradition, powered by our individuals, combines particular person skills right into a collective energy to make life extraordinary. Our flagship manufacturers embody Neiman Marcus and Bergdorf Goodman. For extra data, go to neimanmarcusgroup.com. 
THE BOOK CREDITS
COVERCreative Director, Art: Tim Flannery Art Direction: Pamela Libonati, Malcolm Hall, Rob Sesser Creative Director, Design:  Lori Dibble Design Lead:  Stephen Arevalos, Jennifer Hart, Jessica Oviedo Creative Director, Copy:  Stacey Yervasi Copy Lead: Matthew Hudak   Photographer: Multiple (listed in tales under) Models: Multiple (listed in tales under)Location: Multiple (listed in tales under)
Story – ALL THROUGH THE HOUSECreative Director, Art: Tim FlanneryArt Direction: Pamela LibonatiCreative Director, Design:  Lori DibbleDesign Lead:  Lisa GarciaCreative Director, Copy:  Stacey YervasiCopy Lead: Selina Gordevich-LowesPhotographer: Tom SchirmacherModels: MUSE_Sylke Golding, Carlotta Kohl @ elite, Theresea Hayes @ Muse, Yuka @ Society, JAG_Molly Constable, Lucas Cristino @ Next, FUSION_Daniel LonnstromLocation: Private dwelling in Tri-state space
Story – HIGH NOTE Creative Director, Art:  Tim FlanneryArt Direction:  Malcolm HallCreative Director, Design:  Lori DibbleDesign Leads:  Sonya Mueller & Jessica OviedoCreative Director, Copy:  Stacey YervasiCopy Lead: Matthew HudakPhotographer: Guy Aroch, Models: IMG_Zoey Barnard, HEROES_Delilah Koch, ELITE_Samile Bermanneli, NEXT_Jessie Li, SOUL_MbayeLocations: Walker Hotel Greenwich Village, Space Karaoke in Koreatown NYC, Joe’s Pizza on Carmine Street in West Village
Story – PEAK STYLECreative Director, Art:  Tim FlanneryArt Direction:  Pamela LibonatiCreative Director, Design:  Lori DibbleDesign Lead:  Jessica OviedoCreative Director, Copy:  Stacey YervasiCopy Lead: Matthew HudakPhotographer: Tiffany Dawn NicholsonModels: ELITE_Mileshka, DNA_Luis ParedesLocation: NYC studio location
Story – HOLIDAY HELPERCreative Director, Art: Tim FlanneryArt Direction: Rob SesserCreative Director, Design:  Lori DibbleDesign Lead:  Stephen ArevalosCreative Director, Copy:  Stacey YervasiCopy Lead: Matthew HudakPhotographer: Blair Getz MezibovModels: FORD_Chase Dusatko, dog_GertieLocation: Walker Hotel Greenwich Village, NYC 
Story – SAVOR THE SEASONCreative Director, Art: Tim FlanneryArt Direction: Malcolm HallCreative Director, Design:  Lori DibbleDesign Lead:  Jennifer HartCreative Director, Copy:  Stacey YervasiCopy Lead: Amy AdamsPhotographer: Tom SchirmacherModels: ELITE_Anisa Dagher, Location: Private dwelling in NYC
Story – RSVP MECreative Director, Art: Tim FlanneryArt Direction: Malcolm HallCreative Director, Design:  Lori DibbleDesign Lead:  Jennifer HartCreative Director, Copy:  Stacey YervasiCopy Lead: Adrienne GarciaPhotographer: Tom SchirmacherModels: JAG_Seynabou, SOUL_Conrad SolakaLocation: Private dwelling in NYC
Story – ON THE MERRY & BRIGHTSIDECreative Director, Art: Tim FlanneryArt Direction: Pamela LibonatiCreative Director, Design:  Lori DibbleDesign Lead:  Jessica OviedoCreative Director, Copy:  Stacey YervasiCopy Lead: Matthew HudakPhotographer: Jennifer LivingstonModels: NEXT_Vanessa OumaLocation: Private dwelling in Dallas
Story – DEAR SANTA…Creative Director, Art: Tim FlanneryArt Direction: Pamela LibonatiCreative Director, Design:  Lori DibbleDesign Lead:  Jennifer HartCreative Director, Copy:  Stacey YervasiCopy Lead: Selina Gordevich-LowesPhotographer: Jeff Stephens
Story – THE 2022 FANTASY GIFTSCreative Director, Art: Tim FlanneryArt Direction:  Lori StadigCreative Director, Design:  Lori DibbleDesign Lead:  Stephen ArevalosCreative Director, Copy:  Stacey YervasiCopy Lead: Selina Gordevich-LowesPhotographer: Nagi Sakai Model: Women_Vanessa Tyagi Location: Dallas studio
Story – A MOMENT OF MAGICCreative Director, Art: Tim FlanneryArt Direction: Leslie LaudoCreative Director, Design:  Lori DibbleDesign Lead:  Sonya MuellerCreative Director, Copy:  Stacey YervasiCopy Lead: Selina Gordevich-LowesPhotographer: Jeff Junkin
Story – GIFT THE MOMENTCreative Director, Art: Tim FlanneryArt Direction: Leslie LaudoCreative Director, Design:  Lori DibbleDesign Lead:  Lisa GarciaCreative Director, Copy:  Stacey YervasiCopy Lead: Matthew HudakPhotographer: Jeff Junkin
Story – WHITE ELEPHANT PARTYCreative Director, Art: Tim FlanneryArt Direction: Leslie LaudoCreative Director, Design:  Lori DibbleDesign Lead:  Jennifer HartCreative Director, Copy:  Stacey YervasiCopy Lead: Selina Gordevich-LowesPhotographer: Jeff Junkin
VIDEODirector: Jeff GonickProducer: Valerie Gomez
CREATIVE AGENCY AND PRODUCTION COMPANY FOR MAKE THE MOMENT:Young Hero
SOURCE Neiman Marcus Holding Company, Inc.

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