Custom integrators are busier than ever. They’re engaged on finishing initiatives nonetheless awaiting gear backlogged by the availability chain as well as to each new job that is available in. Not to point out many sellers — some who already “put on many hats” for the corporate — are additionally filling technician shortages.
Unless you will have a devoted gross sales & advertising workforce, chances are high the concept of being a content material creator/producer/editor and social media maven are most likely very low rungs in your hat rack.
However, in accordance to analysis from customized {industry} advertising company One Firefly, compelling video content material is one thing 9 in 10 integrators (90%) would really like to function and add to their gross sales & advertising arsenal.
But certainly, One Firefly in that very same research of 90+ {industry} friends earlier this 12 months discovered that greater than three-quarters of sellers (76%) determined not to transfer ahead with video manufacturing as a result of “they lack the time or data to produce professional-looking movies.”
Most integrators merely don’t have the time to make investments on this technique — despite the fact that they’ve entry to among the most jaw-dropping house expertise initiatives they may showcase to lure in prospects.
Well, One Firefly desires to take the burden off the integrator and ship the identical kind of success tales its generated in different advertising endeavors through the years. The firm debuted its turnkey content material creation service, Video Pioneer, in August.
Take Advantage of Video Pioneer Storytelling on Social Media
Let’s face it, video is the place advertising is headed with the chance to seize all types of audiences. When you think about the Venn Diagram of platforms akin to YouTube, Facebook, Instagram, TikTok, Linkedin, Twitter, and so forth., the frequent thread within the center is video content material.
One Firefly audited the web sites of 160+ high-level residential, industrial and safety integrator attendees and located solely 20% had video presence.
“Part of what makes video such a beneficial asset is that it may be leveraged throughout a number of platforms — from web sites and social media adverts to emails, blogs and past. There are numerous alternatives to leverage its storytelling energy,” says Kendall Clark, director of Digital Media at One Firefly.
One video shoot might be repackaged and repurposed in some ways. Think concerning the energy of a consumer testimonial, or a slick room-by-room tour spotlighting expertise subsystems, perhaps a themed or starry-skied house theater in motion, or an up-close take a look at your meticulous rack and wiring jobs, plus your workforce members themselves. Sound bites and different snippets might be lower to serve quite a few functions.
I’ve chatted with a number of integrators who put the time, cash and power into video, they usually’ve shared Clark’s sentiments. There’s little purpose not to be engaged in video creation at this level in some aspect. But after all that’s removed from the case, even among the many most profitable integrators; final 12 months for Total Tech Summit, One Firefly audited the web sites of 160+ high-level residential, industrial and safety integrator attendees and located solely 20% had video presence.
Meanwhile, past One Firefly’s personal market analysis, Clark cites a research that stories 72% of consumers would slightly study a services or products by means of video, and 84% say they’ve been satisfied to purchase a services or products by watching a model’s video.
Clark notes One Firefly brings loads of expertise producing industry-focused video to the desk, together with customized manufacturing for firms akin to Savant and Bravas. The subscription pricing for Video Pioneer is $914 to $2,742 monthly relying on the package deal.
For that, integrators get turnkey choices for creating skilled, custom-made video content material by which One Firefly “additionally absolutely manages each step of the method,” Clark says. “We present inventive path, film-day help and post-production administration to guarantee a seamless manufacturing course of.”
That covers elements akin to pre-production logistics, together with scheduling the shoot, performing a digital walk-through of the situation, growing a shot checklist, modifying and shade correction/grading to improve footage, and optimizing recordsdata for net playback.
It seems like one shiny concept from One Firefly, and I’m shocked it hasn’t come sooner. I’m not anticipating to see a video content material tipping level by subsequent 12 months’s Total Tech Summit … however at the least now sellers can check the video waters with out carrying their Steven Spielberg hats.
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