Full service company, 303 MullenLowe Perth, took residence two awards at the Mumbrella Travel Marketing Awards on Thursday for his or her marketing campaign Queens of the sting.The Western Australian enterprise took out the award for Bravery and Best Use of Native Content Marketing on behalf of The South West Edge.Meanwhile, Digitas Australia took residence the award for Best Brand Partnership and Best Celebrity Influencer Campaign of their marketing campaign ‘Holiday the Wiggly Way’ that includes beloved Australian TV personalities, The Wiggles.Winner from Mumbrella’s final Travel Awards , Wavemaker, continued their profitable streak with their award for Ad Campaign of the Year. ‘Siri-ously in Need of a Holiday’ used the enduring automated voice of Siri to captivate audiences of their marketing campaign for Tourism Whitsundays.ADVERTISEMENT
Other Winners on the evening included Contiki for PR thought of the 12 months, Tourism Tasmania for Travel Marketing Team of the Year and Bets for Best Celebrity or Influencer Campaign.Full listing of winners beneath:1. Best Use of Native or Content MarketingWINNER: Queens On The Edge – 303 MullenLowe Perth for The South West Edge 2. Best Celebrity or Influencer CampaignWINNER: Holiday the Wiggly Way – Digitas Australia with The Wiggles for Tourism Australia 3. Best Brand PartnershipWINNER: Holiday the Wiggly Way – Digitas Australia with The Wiggles for Tourism AustraliaHC: Tassie Tux – One Green Bean with ENTHRAL and Havas Blvd for Virgin Australia and Tourism Tasmania 4. Best Use of DataWINNER: Real Time Routes – PHD Australia with Adylic for Virgin Australia 5. Award for Innovation WINNER: Plant’d – Ovolo Group for Ovolo Hotels 6. Publication of the YearWINNER: We Are ExplorersHC: Tales & Trails journal – Margaret River Busselton Tourism Association with Premium Publishers for The Margaret River Region model 7. Ad Campaign of the YearWINNER: Siri-ously in Need of a Holiday – Wavemaker for Tourism WhitsundaysHC: Stop Dreaming about New Zealand and Go – Special for Tourism New Zealand 8. PR Idea of the YearWINNER: Quit for Contiki – Eleven for Contiki 9. Award for BraveryWINNER: Queens On The Edge – 303 MullenLowe Perth for The South West Edge 10. Breakthrough Destination of the YearWINNER: Open for Happiness – Tourism Fiji 11. Travel PR Agency of the YearWINNER: littleBIG12. Travel Marketing Team of the YearWINNER: Tourism Tasmania13. Travel Brand of the YearWINNER: July
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