Innovation and inclusivity emerged as vital themes in this year’s Digiday Awards shortlist. With a cookieless surroundings on the horizon, firms are experimenting with new methods to work together with their prospects in addition to serve communities typically left behind.Teads obtained a nomination for Most Innovative Technology Platform. The firm allows manufacturers to attach instantly with unique audiences by means of its partnerships with greater than 3,100 premium content material suppliers in sports activities, information and leisure — together with The Washington Post, The Guardian, BBC, Condé Nast and ESPN — throughout each display screen, reaching practically 2 billion month-to-month distinctive audiences. According to analysis from Jounce Media, Teads Ad Manager is essentially the most environment friendly and clear DSP, and the shopping for platform’s Teads Cookieless Translator permits advertisers to seamlessly translate current cookie-based audiences into essentially the most related cookieless indicators. Teads continues to counterpoint its contextual information resolution and advance consideration because the optimum metric to foretell enterprise outcomes.
In a brand new class in this year’s awards, Best Experiential Campaign, Paramount+ and ‘Halo The Series’ earned a nomination for his or her drone activation at SXSW. Ahead of the collection premiere of the online game adaption, greater than 400 drones flew in synchronized formation depicting iconic imagery from the Halo universe, stretching 600 toes throughout the evening sky above Austin as a part of a partnership with the SXSW pageant. The drone gentle present culminated in a QR code, permitting viewers an illuminating option to watch the present’s trailer. Upon its launch, ‘Halo The Series’ broke the earlier file for brand spanking new collection premiere viewership on Paramount+.
Edelman earned nominations in a number of classes, together with Best Use of Social for its Vaseline ‘See My Skin’ marketing campaign. To construct the database designed to seek for pores and skin circumstances among individuals of colour, 1000’s of pictures of Black and Brown pores and skin had been aggregated and independently evaluated by a board of licensed dermatologists. Using VisualDX, a software program that enhances diagnostic accuracy in pores and skin of colour, the hassle allowed individuals of colour to see themselves in search and join with culturally competent suppliers with the HUED platform. The marketing campaign addressed a systemic barrier that forestalls correct analysis and therapy in individuals of colour, with 59% of natural views coming from customers trying to find a selected pores and skin picture or skin-related concern. Nearly half (48%) of those that searched on the location had been empowered to advocate for themselves and take motion, representing a rise of 1,430% in individuals looking for dermatological care.
For Best Collaboration, VICE Media Group secured a nomination for its ‘Running While Black’ video collection developed with Adidas, MediaCom and Religion of Sports. The three-part collection highlighted how for the Black neighborhood, the act of working is marked by a historical past of profiling and violence that makes the in any other case wholesome and empowering sport a supply of concern. The partnership introduced tales of Black runners to audiences with a video-neutral platform strategy (together with social, CTV and linear). It delivered greater than 128 million impressions and greater than 38 million video views.
Creative company Imagination obtained a nomination within the Best Multi-Platform Campaign class for its Ford F-150 Lightning reveal. The U.S. automaker, together with Imagination and promoting company Wieden+Kennedy, unveiled the brand new all-electric Ford F-150 Lightning in May 2021, shifting the dialog round electrical automobiles. Ford welcomed 300 attendees for the in-person debut, together with workers, UAW members and sellers. That similar month, Ford introduced its new enterprise technique, Ford+, positioning EVs, linked know-how and the business automobile enterprise as its pillars of development. The F-150 Lightning reveal resulted in additional than 90,000 reservations within the first 10 days and exceeded 200,000 reservations as of January 2022. The marketing campaign additionally generated a media attain of two.9 billion, together with 6.7 million livestream video views and 14.1 million complete engagements throughout owned channels.
Altogether, the work the judges nominated in 2022 demonstrated that firms are investing in progressive applied sciences and in search of enjoyable and empowering methods to work together with audiences.
See the whole record of finalists under.
Best Audio CampaignAon – “On Aon” PodcastBloomberg Media Studios x PGIM – The OUTThinking Investor PodcastHavas Media, Havas Chicago, and The National Association of REALTORS® – “That’s Who We R” Campaign with iHeart’s “Stuff You Should Know” PodcastHBO Multicultural Marketing (Kyra Lewis, Malcolm Forde, Tiffany Chiao, Brittney Williams), Team Epiphany (Jane Kim-Smith, Derick Beresford, Ashley Burnside, Howard Tseng, Nichole J. Henderson, Shani Pleasants, Mai Jackson)iHeartMedia & 23&me – Spit Podcast Season TwoNickelodeon & Lego
Best Branding Campaign B2BAon – The Aon StoryApollo Partners & Coupa – Going Big with the MLB x New York YankeesAtlantic Re:assume & Boston Consulting Group: American Metamorphosis Season 2Code and Theory and Amazon Ads – Q2 Campaign – Your Brand. Their World.Degree Dear Fitness IndustryGoTo
Best Branding Campaign B2C1DS Collective – Building Liver KingBrand: Paramount+, Agency: Droga5, Production Company: O-Positive, Editorial: Arcade Editorial, Post Production VFX: The Mill, Music: Human, Sound: Heard City,MGA Entertainment & Brand3P- Little Tikes Brand Celebration Stores on Amazon, Walmart.com & Target.comPublicis New York/Zenith/PSOneSomething Different & Spectrum | We SupposeSupernatural – KayakWhere The Heart Is, A 4-Part Video Series Co-produced by VICE Media, The National Association of REALTORS® and Havas Media Group
Best CollaborationBrowsi + Magnitee.l.f. Beauty, Movers+Shakers, Dunkin’, Tinuiti, Shadow PR, Lippe Taylor, ICRPublicis New York/Zenith/PSOneSalesforce and Fortune Brand Studio presents THE ECOPRENEURSVelocity, Paramount – Ram x Yellowstone Franchise PartnershipVICE TV, adidas, MediaCom & Religion of Sports-Running While Black
Best CreativeBloomberg Media Studios x Samsung Electronics – Tech Goes Green CampaignCalvin Klein and Palace – Launch of CK1PalaceEdelman & FELGTB – #RealVoicesofPrideKimmelotThe Ritz-Carlton – Miami Grand Prix Travel PosterVaseline See My SkinWisp & Two Socks Creative – Reproductive Health 101 with Bill
Best Experiential Campaign Anne Frank House: The Bookcase for ToleranceEdelman & eBay – Wear Em Out StoreGolin and Kinder Bueno – Summer Gets Bueno Pop-up EventHBO Max’s “Winning Time” Exclusive Screening and After PartyNVE Experience Agency – XBOX x STRANGER THINGS 4 : IMMERSIVE RIFT ACTIVATIONParamount+: Brand. Giant Spoon was the company behind the stunt, whereas Sky Elements supplied the drones and Drone Dudes dealt with content material seize.
Best Gaming/Esports CampaignAmerican Eagle, Anzu, and Livetopia – Making The ‘AE Members Always Club’ in RobloxBidstack and Starcom Worldwide – The Scent of VictoryDesafío The Box Volk Creado en Fortnite – Volk Games by Caracol TelevisiónEdelman & Xbox Master PieceJBL X 100 Thieves CollaborationPepsiCo (MTN DEW, Gatorade, and Ruffles), NBA, and 2K – NBA 2K22
Best Metaverse Marketing CampaignAdidas – Ozworld Fortnite MapAmerican Eagle, Anzu, and Livetopia – Making The ‘AE Members Always Club’ in RobloxBabylist Logitech For CreatorsNickelodeon & Carnival Cruise Line: Slime Cup Sponsorship
Best Multi-Platform CampaignCarmichael Lynch & H&R Block – A Fair ShotDegree Dear Fitness IndustryFord, Imagination & Wieden+Kennedy – Ford F-150 Lightning RevealMovement Strategy & SHOWTIMENickelodeon x Carnival Cruise Line & Initiative: Slime Cup SponsorshipSalesforce and Fortune Brand Studio presents THE ECOPRENEURSVaseline See My Skin
Best Organic Marketing Campaign 1DS Collective – Building Liver KingAmerican Century Investments and COFFEE LabsBotifyMovement Strategy & Adult SwimtheSkimm’s #ShowUsYourGo away Movement
Best PR CampaignBlack Women’s Health Imperative and Hologic’s Project Health Equality – Launch of Cerving Confidence to Protect Black Women’s Cervical HealthEdelman & eBay – Wear Em Out RetailerEdelman & the United Nations Population Fund – BodyrightEdelman and Fondation Des Femmes – The Cost of InequalityStella Artois & Mother LondonVaseline See My Skin
Best Product Launch Campaign“The Magnificent Escape”: LOEWE x Spirited Away Collection Launch with Grason1DS Collective – Building Liver KingCreative Strategy, Press, Influencer, Event: SHADOW. Production: LDJ ProductionsFord, Imagination & Wieden+Kennedy – Ford F-150 Lightning RevealŌURA Health – Gucci x Oura RingThe Economist Group – Launch of Economist Impact
Best Search CampaignAdswerveCB/I Digital & Melinda Maria – Partners in DevelopmentHearts & Science x Reckitt: Driving Omnichannel Business Results for EnfamilMarcus Thomas & Krylon – SEM Modernization and Marchine LearningTerakeet & Leading Mortgage and Lending Company – 12.2x search engine optimisation ROIWpromote & Intuit QuickBooks: Harnessing the Power of Holistic Search
Best Strategy PivotDeloitte Digital and NYU Langone HealthEdelman & Unilever – No to NormalJanuary Digital, The Digital Leadership Company™Supernatural – Kayak
Best Use of Influencer MarketingBarbarianEdelman & the United Nations Population Fund – BodyrightHavas Atlanta, Coca-Cola (The Coca-Cola Company), Formerly Known As, Social CenterHBO’s Winning Time Takes the CourtJBLShopStyle Collective & Saks
Best Use of NFTAmerican Century Investments and Coffee Labs – #myACCnftChive Media GroupPAPA JOHNS NFT HOT BAGSRayCo Media & Unsilenced Voices: NFTs to End Domestic ViolenceSupernatural – GeminiTIMEPieces – web3 division of TIME
Best Use of Social1DS Collective – Building Liver Kinge.l.f. Beauty, Movers+Shakers, Tinuiti, Shadow PR, Lippe TaylorEdelman & FELGTB – #RealVoicesofPrideHearts & Science x HBO Max x Twitter: PeacemakerQumin & Moxy Hotels – Where Brave BeginsVaseline See My Skin
Best Use of VideoGoalcastHearts & Science x AT&T x attn: The Love ConnectionHearts & Science x AT&T x WIRED: Into the MetaverseReach Agency & Hulu – Only Rudys In the BuildingSalesforce and Fortune Brand Studio presents THE ECOPRENEURSShowHeroes & PHD Media – SEAT Arona
Leader of the Year3BLACKDOTBlack & White ZebraFrit-Lay North AmericaUTAWeSwitch – Damian BradfieldWpromote’s Simon Poulton – Digital Intelligence Innovator & Privacy Pioneer
Most Innovative BrandHorizon Media & Petco – ShoppertainmentNixon Peabody LLP – Launch of recent web siteParamount+: BrandTropicana Brands Group – Tropicana
Most Innovative Independent AgencyIncubeta – A Year of DevelopmentJanuary DigitalJOAN CreativeKnownMotherPortal A
Most Innovative Media AgencyKnownMy Code – Rebrand from H CodeSpectrum ReachWondersauce drives success and innovation within the automotive aftermarket business for DRiV Inc.
Most Innovative PublisherDoing Things MediaDow JonesThe Hill – Most Innovative PublisherTIMEVerywellWave Sports + Entertainment
Most Innovative Technology PlatformContoboxEpsilon PeopleCloudGrainInfluencity – Influencer Marketing PlatformPremionTeads | The Global Media PlatformTwitch