Ashurst advises on HKD314 million initial public offering of Chinese integrated marketing solutions services company Many Idea Cloud

Ashurst advises on HKD314 million initial public offering of Chinese integrated marketing solutions services company Many Idea Cloud

Global legislation agency Ashurst represented Zhongtai International Capital Limited, the only sponsor, and the underwriters on the itemizing of shares on the Main Board of Hong Kong Stock Exchange and Regulation S offering of Many Idea Cloud Holdings Limited (SEHK: 6696, the “Company”), an integrated marketing and SaaS services company in China.Many Idea Cloud Holdings Limited is the third largest occasion content material marketing services in China, and the second largest within the trade for sports activities occasions marketing. It gives integrated marketing solutions services within the PRC together with content material marketing, SaaS interactive marketing, digital marketing, public relations occasion planning and media promoting. Its prospects embody some massive well-known Chinese manufacturers corresponding to HongXing Erke (鴻星爾克), ABC Kids, Liby (立白), FILA (斐樂), Gold Crown (金冠), Panpan (盼盼), Hengan (恒安), Anjoy (安井), CR Land (華潤置地) and Vanke (萬科).The Company will additional improve its market share by increasing its SaaS interactive marketing enterprise, by way of the enhancement of interactive inventive administration instruments and information analytic platform, scaling up its IP contents portfolio, increasing its geographical protection and presumably searching for funding and acquisition alternatives. The proceeds raised from the worldwide offering will probably be used to assist the company’s growth plan and additional improve its competitiveness in integrated marketing services.One distinctive facet of this transaction is the SaaS new enterprise undertaken by the Company, which added complexity to the HKEx vetting course of. As the drafting counsel, the Ashurst workforce have clearly demonstrated the synergy and relationship of the brand new enterprise with the Company’s present enterprise. In addition, the reorganisation of the group, which was carried out by manner of enterprise switch, has additionally proved to be an progressive resolution to resolve the Company’s shareholding construction points. The reorganisation steps have been rigorously designed, structured and executed to help the Company in attaining the brand new group construction which optimised its enterprise operation and finest catered for its additional growth.Lead associate Melody He commented: “We are delighted to have suggested Zhongtai International in our function as sponsor’s counsel to assist the Company on its profitable itemizing in Hong Kong, attaining an vital milestone of its growth. As the drafting counsel, the Ashurst workforce has labored very exhausting to inform the profitable fairness story of the Company’s SaaS new enterprise and its synergy to the prevailing content material and digital promoting enterprise, which as soon as once more demonstrated our robust functionality in understanding our shopper’s enterprise and delivering top quality drafting product. We stay up for repeatedly working with Zhongtai to assist the Company’s enterprise expansions and plenty of extra profitable listings to come back.”The transaction was led by associate Melody He, supported by Janny Tai, Brenton Tse, Lilian Chiu, Kun Ou and Yejun Yang. /Public Release. This materials from the originating group/creator(s) could also be of a point-in-time nature, edited for readability, model and size. The views and opinions expressed are these of the creator(s).

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