Hale-based Lata Talwar used to promote 1000s of merchandise a day by means of her personal womenswear boutique.
Now she’s launched a social media management agency to cross on some of her expertise – and she or he says it’s “just the start”.
We caught up along with her…
ALTRINCHAM TODAY: Introduce us to your social media management agency, OHANA Management.
LATA TALWAR: OHANA is a social media advertising and marketing agency with a game-changing and progressive method. We take away the stresses of social media advertising and marketing by serving to companies analyse, plan and implement a method suited to their enterprise. OHANA is a full-service agency that may seek the advice of companies or implement day by day or weekly and month-to-month social media necessities.
Our intention is to assist enterprise homeowners realise their true potential, worth and energy of their services or products, and finally develop their social media model presence with confidence.
AT: You have been beforehand concerned with the creation and inception of Lasula, the web girls’s boutique. Can you inform us a bit extra about that?
LT: It was 2013, my husband and I did all the things from constructing the web site to purchasing, itemizing merchandise and advertising and marketing. We have been doing fewer than 10 gross sales per day, and inside months we have been promoting 100s and 1000s of merchandise per day, it was thrilling and really surreal.
The journey started by having a transparent imaginative and prescient; to grow to be a globally recognised on-line trend boutique. We used social media together with Facebook, Instagram and Twitter to showcase the model. It was low price and had a huge impact: we grew fully organically and quickly. Our following on social media took off massively and the model shortly turned an increasing number of recognisable.
I used to be concerned in all the things from logistics – choose, pack and dispatch – to advertising and marketing, social media, collaborations and shopping for.
Lata along with her three kids
AT: How has your Lasula expertise influenced the way in which you’re employed for shoppers?
LT: I admire the challenges a enterprise faces throughout totally different phases; from inception to being up and operating and concentrating on publicity, progress and driving gross sales.
It’s made me so conscious of the significance of price management, branding, model consciousness and pulling collectively each piece of the puzzle to create a model with excessive influence to service new and repeat prospects.
I deal with my shoppers the identical manner I deal with my very own companies. I wish to assist information, educate and assist them develop.
AT: Are you trying to work with any specific kind of firm, and what providers are you providing?
LT: OHANA’s consumer listing spans throughout meals and beverage, trend, hospitality, aesthetics and dentistry and private profiles working throughout service-based sectors.
I’m captivated with working with corporations whose homeowners, administrators or management have good power, good values and wish to work in collaboration, partnership or by manner of outsourcing to my firm OHANA.
This week, I bought one of my meals and beverage shoppers who I signed two weeks in the past some very efficient in-press publicity, and though this falls outdoors of my service settlement, I’ll at all times go that additional mile to exceed my consumer’s expectations. I’m taking their account by means of file progress, engagement and publicity and that is just the start.
I provide a spread of totally different packages from bronze, silver, gold and bespoke. I’ve set my month-to-month charges to an accessible, truthful and affordable stage. Ultimately, as with all good kind of advertising and marketing the extent of publicity and income ought to at all times outweigh any prices.
AT: You’ve grown up in Altrincham – are you able to inform us a bit extra about your life right here now, and likewise your sideline in cake baking?
LT: I grew up in Hale, went to Oakfield Nursery, then to Bowdon Preparatory School adopted by Manchester High School.
I lived with my dad and mom, grandfather and two brothers, earlier than shifting to Leeds to review at college. After shifting out of my household residence to Liverpool with my husband, I just lately moved again to the realm with my household, which incorporates my husband, myself and our three kids who’re two and underneath.
I like Manchester, it runs in my blood. Growing up, my dad was at all times a die exhausting Manchester United fan and season ticket holder so I shortly turned a fan from a younger age alongside my grandfather, dad and two brothers.
I’ve so many reminiscences from right here being a baby and progressing by means of my research and ultimately shifting again right here. I even nonetheless go to the identical bakery in Hale I used to go to as a toddler and it’s been so good to reconnect with some acquainted faces from rising up right here.
My cake enterprise is extra of a passion and aspect enterprise, it’s one thing which I like to do in my spare time and I’m captivated with it.
For extra info, contact Lata by calling 07738168577 or emailing [email protected]. You may also comply with @ohana_management on Instagram
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