Hakuhodo, an integrated advertising options firm headquartered in Tokyo, has launched a horizontal organisation specialised in integrated media business in Taiwan, to supply media-driven options for the various challenges shoppers face at the moment.
This comes as integrated answer companies, together with specialised media planning and superior digital advertising, have grow to be important in the Taiwanese market as a result of fast adjustments in the business atmosphere primarily pushed by media diversification and digitisation.
The newly launched Hakuhodo International Media Taiwan (HIMT), led by Chairman Vince Cheng, will deliver collectively the media capabilities of full service media companies with a longtime observe document of fantastic shopper relationships in the market together with Hakuhodo Zeta of the Taiwan Hakuhodo Group and 2008 Media of the Growww Group, in addition to the media capabilities of Hakuhodo DY Group digital advertising companies DAC Taiwan, MESh+, and Unisurf.
As the most recent media organisation in Taiwan, HIMT will supply media-driven options for the various challenges shoppers face at the moment, together with media planning, media shopping for, digital advertising, information options and advertising know-how options.
HIMT can be planning to leverage information and new advertising instruments that fuse media and know-how collectively in integrated media answer choices, from systematic and scientific media planning to cross-media integrated options, resembling TV and digital.
Back in August 2022, Hakuhodo acquired digital artistic company Kingdom Digital to speed up Kingdom Digital’s growth in Southeast Asia. It specialised in social media and content material advertising, digital 360 campaigns, net experiences, and video manufacturing amongst others, with a large portfolio of shoppers together with Grab, Digi, Tohtonku, KyoChon and Mead Johnson Nutrition.
Related articles:
Hakuhodo acquires Malaysian digital artistic company Kingdom Digital
Hakuhodo’s regional artistic chief Woon Hoh steps down after 17 years
https://information.google.com/__i/rss/rd/articles/CBMiZGh0dHBzOi8vd3d3Lm1hcmtldGluZy1pbnRlcmFjdGl2ZS5jb20vaGFrdWhvZG8tbGF1bmNoZXMtaW50ZWdyYXRlZC1tZWRpYS1idXNpbmVzcy1vcmdhbmlzYXRpb24taW4tdHfSAQA?oc=5
