MIAMI, FL / ACCESSWIRE / November 14, 2022 / Dolphin Entertainment, Inc. (NASDAQ:DLPN) has introduced main influencer advertising company Socialyte into its household of best-in-class leisure advertising companies in an instantly accretive acquisition. New York-based Socialyte joins Los Angeles-based influencer advertising company Be Social inside Dolphin, alongside preeminent Entertainment PR corporations 42West, Shore Fire Media and The Door, and artistic company Viewpoint.Launched in 2011, Socialyte is an influencer advertising powerhouse, with groups in New York, Los Angeles, Miami and Nashville representing among the most sought-after creators, from digital-only to celebrity-level expertise. Socialyte has a consumer roster of greater than 125 market-leading influencers, together with Jana Kramer, Lauren Bushnell Lane, Catt Sadler, Mary Fitzgerald and Wendy Nguyen of Wendy’s Lookbook, to call a number of. Socialyte secures hundreds of campaigns for its expertise annually with such main manufacturers as Amazon, American Express, Bose, Cartier, Dyson, Honest, Olay, Target and extra.Lytehouse, Socialyte’s sister company, represents among the world’s most iconic manufacturers, offering the total suite of providers for influencer campaigns, from technique and casting, via execution and supply, with in-depth analytics and reporting. The firm delivers a whole lot of campaigns yearly, with present and up to date shoppers together with Airbnb, Amazon, American Express, Ann Taylor, Armani Beauty, Audi, Boll & Branch, Clarisonic, Conde Nast, Etsy, Keurig Dr. Pepper, Michael Kors, Nutribullet, Perrier, Prada, Ralph Lauren and W Hotels.”Socialyte’s consumer roster speaks for itself, and we’re so thrilled to welcome the corporate into the Dolphin household,” states Dolphin CEO Bill O’Dowd. “Led by a fully terrific senior administration group with deep business expertise, Socialyte enjoys a sterling status for white-glove customer support. From Socialyte’s base in New York and Be Social’s base in Los Angeles, we consider we have now established absolutely the bi-coastal market chief in influencer advertising.”The influencer advertising business has skilled robust double-digit CAGR development over the previous 5 years, growing from international model spend of lower than $2B in 2016 to over $10B in 2021, with estimates of greater than $14B in 2022, in line with GrandView Research. In 2021, Fashion and Lifestyle was the most important phase with 29% of whole spend (the specialty of Socialyte, Lythouse and Be Social), with Food & Entertainment because the second largest phase with 23% of whole spend (the specialty of Dolphin’s 3 market-leading PR corporations). Furthermore, many influencers have change into celebrities in their very own proper, and have launched a wide selection of client merchandise and enterprise ventures.”Influencer advertising is a robust development space for the business usually, and for Dolphin specifically,” continued O’Dowd. “We now have large scale on this extremely fast-growing advertising vertical, which supplies shoppers better alternative in influencer companions, unmatched experience throughout the style, magnificence, life-style and leisure industries, and the power to broaden shortly into new platforms and influencer teams throughout a dynamic, evolving market.”Evan Luzzatto, Chairman of Socialyte, provides: “The group of selling firms that Dolphin has below one roof is astonishing, every of which is a frontrunner of their respective vertical. The depth and breadth of their relationships throughout each main space of life-style and leisure is unparalleled. We in the end determined to affix Dolphin as a result of we all know it’s going to unlock the best potential for Socialyte and Lytehouse, benefitting the creators we characterize, in addition to our marquee model shoppers. For over a decade, Socialyte’s work has helped form influencer advertising, and the general creator ecosystem. This partnership will allow us to form the business for a lot of, a few years to return.”Socialyte will work alongside new sister company Be Social, a number one influencer advertising company in its personal proper, based mostly in Los Angeles. Be Social manages almost 100 prime creators, together with Remi Ishizuka, Becca Tilley, Witney Carson, Christine Le, and The LadyGang, and runs influencer campaigns for quite a lot of main manufacturers, together with Canva and Lulu’s. Together, Be Social + Socialyte characterize over 200 main creator expertise with a whole lot of thousands and thousands of followers on social media. Socialyte and Be Social working below one roof instantly creates an unrivalled bi-coastal mixture throughout the influencer advertising business.By becoming a member of Dolphin’s Super Group of Entertainment Marketing companies, Socialyte now has entry to the assets and relationships of business main PR corporations 42West (Film + Television), Shore Fire Media (Music) and The Door (Culinary, Hospitality and Consumer Products), in addition to award-winning inventive company Viewpoint. Collectively, the Dolphin firms characterize over 1,000 shoppers, together with international celebrities, function movies, tv collection, streaming providers, musicians, venues, festivals, online game publishers, eSports groups and leagues, culinary celebrities, resorts, toy firms, client product manufacturers and Web3 tasks, in addition to awards campaigns for nominees in over 100 Oscar, Emmy and Grammy classes in 2022 alone.”I’m past excited to be working alongside the unimaginable companies at Dolphin Entertainment, together with Ali and the group at Be Social in addition to the easiest PR corporations within the leisure business,” said Socialyte President, Sarah Boyd. “Not solely will the synergies between our firms set us and our shoppers up for continued success, however with the ability of the total Dolphin group behind us, we will now greatest ship on our expertise’s limitless inventive concepts and ambition.”Socialyte and its 40-employee group will proceed to function below its personal identify out of Dolphin’s New York and L.A. workplaces, with Sarah Boyd remaining as CEO, and its whole senior management group and full workers welcomed into the Dolphin household of companies. Furthermore, Socialyte Chairman Evan Luzzatto will proceed as an advisor to Dolphin CEO Bill O’Dowd.Okay&L Gates LLP served as authorized counsel to Dolphin Entertainment. FTI suggested Socialyte on the transaction, and Rooney Nimmo served as authorized counsel to Socialyte.About Dolphin EntertainmentDolphin Entertainment is a number one unbiased leisure advertising and manufacturing firm. Through our subsidiaries 42West, The Door, Shore Fire Media and B/HI (a division of 42West), we offer knowledgeable strategic advertising and publicity providers to lots of the prime manufacturers, each particular person and company, within the movie, tv, music, gaming and hospitality industries. All three PR corporations have been ranked among the many most up-to-date Observer’s “Power 50” PR Firms within the United States. Viewpoint Creative and Be Social complement their efforts with full-service inventive branding and manufacturing capabilities in addition to social media and influencer advertising providers. Dolphin’s legacy content material manufacturing enterprise, based by Emmy-nominated CEO Bill O’Dowd, has produced a number of function movies and award-winning digital collection, and has lately entered right into a multi-year settlement with IMAX to co-produce function documentaries. In early 2022, Dolphin launched WCIP (pronounced We Come In Peace), its new advertising, consulting and communications company centered solely on creating and advertising blockchain, metaverse and Web3 tasks and initiatives, for each present and future shoppers, in addition to wholly-owned venture investments. To be taught extra, go to: https://www.dolphinentertainment.com.This press launch accommodates ‘forward-looking statements’ throughout the that means of the Private Securities Litigation Reform Act. These forward-looking statements might deal with, amongst different issues, Dolphin Entertainment Inc.’s providing of frequent inventory in addition to anticipated monetary and operational outcomes and the associated assumptions underlying its anticipated outcomes. These forward-looking statements are distinguished by way of phrases corresponding to “will,” “would,” “anticipate,” “anticipate,” “consider,” “designed,” “plan,” or “intend,” the destructive of those phrases, and comparable references to future durations. These views contain dangers and uncertainties which might be troublesome to foretell and, accordingly, Dolphin Entertainment’s precise outcomes might differ materially from the outcomes mentioned in its forward-looking statements. Dolphin Entertainment’s forward-looking statements contained herein communicate solely as of the date of this press launch. Factors or occasions Dolphin Entertainment can not predict, together with these described within the danger elements contained in its filings with the Securities and Exchange Commission, might trigger its precise outcomes to vary from these expressed in forward-looking statements. Although Dolphin Entertainment believes the expectations mirrored in such forward-looking statements are based mostly on affordable assumptions, it may give no assurance that its expectations shall be achieved, and Dolphin Entertainment undertakes no obligation to replace publicly any forward-looking statements on account of new data, future occasions, or in any other case, besides as required by relevant regulation.About SocialyteSocialyte is a digital influencer & superstar expertise administration company that has been on the forefront of influencer administration since its inception in 2011. Socialyte completely represents over 100 sought-after creators from digital-only to celebrity-level expertise, facilitating sponsorships, model licensing, and artistic technique to construct influencer partnerships within the digital area. Lytehouse is a inventive, full-service influencer advertising company that helps manufacturers obtain and surpass enterprise targets via the ability of digital affect. Comprising main casting administrators, expertise strategists, model partnership managers, and artistic producers, Lytehouse works with model companions at each stage of the influencer advertising marketing campaign course of to ship a 360-degree digital technique that achieves model targets.CONTACT:James CarbonaraHayden IR(646)-755-7412[email protected]SOURCE: Dolphin Entertainment, Inc.
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