Publicis Groupe at present proclaims the acquisition of VIVnetworks, the main internet affiliate marketing company in Central and Eastern Europe. With a shopper portfolio of over 900 retailers throughout 27 nations, VIVnetworks helps e-commerce manufacturers scale their efficiency advertising efforts to drive extra on-line gross sales and unlock progress in Central and Eastern Europe, and globally.
Global advert spend inside internet affiliate marketing is $14 billion and rising, anticipated to be $15.7 billion in 2024. Affiliate advertising has more and more develop into an vital a part of the commerce ecosystem, converging know-how and partnerships to create invaluable purchasing engagement and drive worthwhile progress.
VIVnetworks will probably be built-in with Publicis Groupe’s international efficiency advertising platform, CJ, to supply the world’s largest performance-driven internet affiliate marketing resolution. Working in tandem with Publicis Groupe’s just lately acquired entities, Profitero and CitrusAd, in addition to its main id resolution Epsilon, this expanded internet affiliate marketing functionality will supercharge the Groupe’s general commerce providing and leverage in-depth shopper and product intelligence to ship extra customized worth, rewards and proposals throughout all touchpoints of the acquisition journey. Publicis Groupe’s Power of One method may even give shoppers borderless and seamless entry to best-in-class providers and know-how within the internet affiliate marketing trade.
The mixed functionality of CJ and VIVnetworks will create distinctive alternatives for international manufacturers and publishers to activate and develop inside Central and Eastern European markets whereas concurrently supporting these inside the area to increase internationally. It may even function a regional heart of excellence for advertisers, publishers, and companies to supply strategic steerage through devoted knowledge science, product, engineering, writer growth, and fraud prevention groups. Further, it would formally mix two corporations which were collaborating and creating award-winning internet affiliate marketing packages collectively for many years.
VIVnetworks will probably be built-in into CJ’s Continental European providing and function below the management of Tobias Allgeyer, Senior Vice President EMEA, primarily based in Munich. VIVnetworks’ founders, Vladan Hejnic, CEO, and Robert Studený, COO will be part of CJ’s government administration for Central and Eastern Europe.
Mayuresh Kshetramade, CEO, CJ stated: “A decade in the past, CJ began partnering with VIVnetworks to harness the company’s huge experience in internet affiliate marketing inside Central and Eastern Europe. I’m happy to say that continues to be an enormous success. VIVnetworks haven’t solely operated and developed experience within the area, they’ve matured the affiliate trade. Now, below CJ’s unified umbrella, VIVnetworks and CJ will totally mix to assist our shoppers – advertisers, publishers, and companies – win in commerce with unparalleled regional and international efficiency advertising experience supported by our internationally famend capabilities in knowledge, know-how, and partnerships.”
Vladan Hejnic, Founder and CEO, VIVnetworks stated: “The integration of VIVnetworks inside CJ marks a merging of experience. CJ is a world efficiency community and know-how platform with native experience worldwide. By becoming a member of CJ, the VIVnetworks group will improve that experience, changing into a core energy in Central and Eastern Europe to learn VIV, CJ, and Publicis Groupe’s international shoppers. In addition to CJ’s capacity to supply our promoting manufacturers action-based perception on traits, greatest practices, and local-level information around the globe, our manufacturers will achieve better entry to Publicis Groupe’s commerce transformation by means of CJ’s skilled groups – knowledge science, product, engineering, writer growth, and fraud prevention to call a number of.”
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