Advantage Club, a number one world worker engagement platform, has not too long ago instated Girish Bindal as their Chief Marketing Officer (CMO). Girish will associate with the management workforce at Advantage Club to chart a complete world advertising and communication strategy that may assist the corporate’s strategic development plans and proceed to extend the corporate’s world footprint.
In his present capability, he’ll spearhead the worldwide go-to-market capabilities for Advantage Club, which embrace built-in campaigns, digital advertising, area and occasion advertising, product advertising, company communications and brand-building operations.
An acclaimed advertising skilled, Girish has in depth expertise spanning over 17 years throughout verticals like model constructing, efficiency advertising, and content material advertising. He brings deep digital advertising, management, and strategic administration experience throughout sectors. He has a confirmed observe document of scaling companies from zero to hundreds of thousands in India and worldwide markets at startups and high-growth firms. A recipient of quite a few accolades, he was awarded the “Top Content Marketing Practitioners in APAC” by CMS Asia and the “Most Influential Content Marketing Professional” by the World Marketing Congress.
Before becoming a member of Advantage Club, Girish served as the Marketing Leader at RoundGlass, the place he efficiently launched a brand new well-being app for B2C and B2B segments in India and the US. He was chargeable for reworking the advertising group right into a digital-first, customer-centric, and data-driven perform. Previously, Girish led the natural advertising and development perform wing as the senior director of selling at Elara Technologies, an actual property expertise platform that owns PropTiger.com and Housing.com.
On his appointment, Girish Bindal stated, “I’m delighted at having joined the Advantage Club Family. Since its inception, the group has etched a wonderful development trajectory and clocked a number of milestones. Their exemplary strategy in direction of amplifying worker engagement and retention has inadvertently revolutionized the complete worker welfare ecosystem. I’m excited to turn out to be an integral a part of this model and leverage my present capabilities to steer its overarching imaginative and prescient to fruition and emerge as a number one entity in its section.”
Sourabh Deorah, the Co-Founder and CEO of Advantage Club, added, “We have managed to carve exuberant development figures over the past 12 months. Having regularly emerged as a number one worldwide group with a powerful foothold throughout 5 completely different nations, we’re aggressively strategizing to create a stellar management unit. Considering the terrific skillsets and capabilities that Girish brings to the desk, we’re assured that we’ll be taking our advertising and model positioning efforts to the following degree.”
Girish Bindal is a postgraduate in Marketing and Finance from the FORE School of Management, New Delhi.
Advantage Club is a worldwide worker engagement platform with advantages like perks, rewards, recognitions, and versatile advantages on a single platform. It supplies end-to-end options to facilitate worker engagement by unique privileges and rewards by model companions, permitting them to succeed in out to focused buyer segments. Established in 2016, Advantage Club is a brainchild of UCLA postgraduates Sourabh Deorah and Smiti Bhatt Deorah, who recognized worker advantages as an area to create disruption utilizing information mining and analytics. Currently headquartered in Delaware, Advantage Club has a powerful shopper portfolio that includes Concentrix, Teleperformance, Hexaware, EY, Target, Accenture, BCG, Lafarge, Resort World Sentosa and plenty of extra.
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