The 2022 Digiday Technology Awards winners demonstrated how firms are diving head-first into new applied sciences and adapting to fulfill the wants of the digital media {industry}. This yr, e-commerce, sustainability and influencer advertising emerged as themes most frequently seen among the entrants and subsequent winners.
For instance, Commerce Layer is among the judges’ picks, profitable Best E-Commerce Technology for its API-first checkout resolution. As a composable resolution, Commerce Layer helps manufacturers scale into new markets and digital channels with out tearing down and rebuilding their present e-commerce infrastructures. Chilly’s, a fast-growing reusable beverage containers and equipment maker, re-platformed its e-commerce website with Commerce Layer, increasing from 5 to 36 worldwide markets. Following the swap with Commerce Layer, Chilly’s has seen a 41% drop in checkout abandonment, a 24% improve in cell and an 18% improve in total conversions.
For Best Sales Automation Tools & Platform, Frequence claimed the award for its work serving to media firms automate and develop their native promoting. Frequence’s end-to-end options equip shoppers with the instruments essential to create customized, multichannel media proposals with marketing campaign insights in addition to launch, handle and optimize omnichannel campaigns. Using Frequence’s SmartProposal promoting expertise resolution, one media firm tripled its omnichannel income, empowering its staff to pitch its ways confidently, understanding their proposals supplied the most attain based mostly on industry-specific information.
Khoros earned a win for Best Social Analytics Platform based mostly on the way it allows international enterprise manufacturers to create human connections with clients throughout a number of digital touchpoints. The buyer engagement platform empowers manufacturers to grasp their clients’ wants and needs and resolve buyer conflicts rapidly. HR companies firm Randstad labored with Khoros to succeed in new audiences, together with Gen Z customers beginning their careers, by way of TikTok methods. After partnering with Khoros, Randstad noticed a constructive improve in content material and marketing campaign efficiency by having extra metrics accessible by way of dashboards with enterprise context throughout TikTok and different social channels.
Explore all the 2022 Digiday Technology Awards winners beneath — together with a fast rundown of the packages and insights into why they received and what advertising groups can study from them.
Download the full information right here.
Full DTA winners record beneath:
Best Affiliate Marketing Platform
Rakuten Advertising – Building a Brand to Brand Partnership with MAC & Afterpay
Best Attribution Tool
Best Buy-Side Programmatic Platform
Best Connected TV/Streaming Video Management Platform
How the Detroit Lions Monetized the NFL Draft with Tagboard’s Cloud Production Platform
Best Content Management System
Best Content Marketing Platform
Contentgine & Quarry – Driving Smarter Campaigns and ROI
Best Cookieless Identification Technology
Best CRM Platform
Best Customer Data Platform
Best Data Lead
CI&T’s Claudia Yuri Katagi
Dstillery
Best Data Management Platform
Adstra
Audigent’s Next-Gen DMP Drives 14.7x ROAS for LAGOS
Best Data Team
Best Digital/Social Video Management Platform
Best E-Commerce Technology
Commerce Layer – Helping Chilly’s Scale Internationally
Best Event Platform
ON24 Delivers Engaging, In-Person Digital Experience to Make Webinars ZS’s Top Source of Leads
Best In-Store Technology
Best Influencer Marketing Platform
Best Location Data Platform
Best Marketing Analytics Platform
Known x JUST Egg
Lasso – Omnichannel Campaign Measurement for Healthcare
Best Marketing Automation Platform
Best Measurement Solution
Nano Interactive & Superbet
Best Mobile Marketing Platform
Best Monetization Platform for Publishers
Best Native Advertising Platform
AdAdapted Boosts Hydrant’s Sales Velocity With Mobile Campaign
Best Partner Clean Room
Epsilon – Epsilon IndividualsCloud Prospect
Best Personalization and A/B Testing Platform
Best Sales Automation Tools & Platform
Best Sell-Side Programmatic Platform
Best Sign-On Technology
LastPass Provides Seamless, Secure & Now Passwordless Login
Best Social Analytics Platform
Khoros for Social Media Management
Best Social Marketing Platform
Tiger Pistol and Great Clips Drive More Effective Engagement and Visits for Franchisees Through Localized Social
Best Subscription Platform
Best Sustainable Ad Tech Platform
Sharethrough & Scope3 – Launch of Green PMPs
Best Video Ad Server
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